3 weeks ago
Can BaaS and buyback revive the Creta Electric?
Hyundai made an electric car called the Creta Electric.
It is a very good car that can drive about 400 kilometres in the city on one charge.
But buying it cost a lot of money, so it did not sell as well as Hyundai hoped.
In fact, it came in 12th place among electric cars sold in India.
Hyundai thinks the high starting price scared buyers away.
So it made a new plan to make the car cheaper to start with.
Now you can buy the car without the battery and pay a small fee for every kilometre you drive.
Hyundai will also buy the car back after three years and pay you 60% of what you spent.
With this plan, buying the car becomes easier and less risky.
Hyundai hopes more people will buy the Creta Electric now.
Hyundai launched the Creta Electric EV in January 2025.
It ranked 12th among EVs in FY26 sales data sourced from the industry.
The electric SUV was priced from Rs 17.99 lakh to Rs 23.5 lakh (ex-showroom).
Hyundai's new Battery-as-a-Service plan lowers the entry price to Rs 10.99 lakh for the 42-kWh variant, with a battery usage fee from Rs 3.9 per km.
A 60% assured buyback programme of up to three years was introduced to ease resale anxiety.
- Who
- Hyundai, the maker of the Creta Electric, and Indian EV buyers; rival models include the Mahindra BE 6.
- What
- Hyundai introduced Battery-as-a-Service and an assured buyback programme to revive slow sales of the Creta Electric.
- Where
- India; the car was also tested on Delhi/Gurgaon roads and the Delhi-Mumbai Expressway.
- When
- The Creta Electric launched in January 2025; the new ownership schemes arrived about a year and a half later.
- Why
- High upfront pricing left the Creta Electric in 12th place among EVs in the price-sensitive Indian market, and Hyundai hopes the new schemes will boost demand.
Key facts
- Launch date
- January 2025
- Ex-showroom price
- Rs 17.99 lakh to Rs 23.5 lakh
- BaaS entry price
- Rs 10.99 lakh (42-kWh variant)
- Battery usage fee
- From Rs 3.9 per km
- Assured buyback
- 60% of price, up to three years
- FY26 EV sales rank
- 12th among EVs
- City range
- About 400 km (up to 8 km/kWh)
- Highway range
- About 350 km (up to 7 km/kWh)








