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Tiruppur Adapts as New US Tariff Threat Revives

Tiruppur Adapts as New US Tariff Threat Revives
Dev 360 | How Tiruppur Is Coping Under Shadow Of Tariffs · deccanchronicle.com

Tiruppur is a major city in India that makes clothes for customers around the world.

Many of its factories sell a large share of their clothes to the United States.

Earlier US tariff threats caused some orders to be cancelled and some workers to lose their jobs.

A new US law has created another possible tariff threat, although no final tariff rate has been announced.

Factory owners are trying to prepare by finding customers in Europe and the United Kingdom.

They are also making more clothes from man-made fibres instead of relying only on cotton.

Some businesses are sending orders earlier and using machines to lower costs.

Workers, including migrants from northern India, continue to come to Tiruppur, but some face insecure employment.

The city is calmer now because businesses have learned to expect sudden changes, but smaller firms and workers may still struggle.

Key facts

Tiruppur’s export share
The city accounts for nearly 60% of India’s knitwear exports.
US market share
About 35% of Tiruppur’s exports went to the US last year.
Earlier tariff crisis
The main disruption ran from August through December 2025.
Potential tariff authority
The 2026 US law opens the way to tariffs of up to 100% on countries importing Russian oil and gas.
Industry workforce
Tiruppur’s garment industry employs about one million workers, approximately half of them migrants.
Business response
Exporters are pursuing UK and European markets, man-made fibre products, earlier shipments and automation.
Worker concerns
Some units face labour shortages, while migrant children need access to schooling.

Quotes

Dinesh Babu Ravikrishnan

Executive secretary of the Tiruppur Exporters’ Association

“We were happy when the Supreme Court (of the US) struck down the tariff. Now the threat is back, and it is in the form of a law, not an executive order. No one knows what will happen”
deccanchronicle.com
“The last one year has been a roller-coaster ride — tariff threats, geopolitical turmoil, orders being put on hold and cancelled. But I am optimistic.”
deccanchronicle.com

Sources

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