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Kolkata Emerges as Flipkart’s Fastest-Growing Kidswear Hub
Kolkata is becoming an important place for selling children’s clothes online.
Flipkart says it is now one of the four biggest kidswear hubs in India on its platform.
The number of Kolkata sellers has nearly doubled.
Many sellers are seeing their sales grow by about 30% each year.
People are buying more children’s clothes for special events and festivals.
Sales of children’s cricket jerseys increased sharply during the IPL.
Janmashtami clothes also sold well.
Flipkart is also helping sellers of traditional Santipuri sarees reach customers across India.
The company expects Santipuri saree sales to be more than ₹170 crore this year.
Kolkata is among India’s top four kidswear-selling hubs on Flipkart and is growing faster than Delhi, Tirupur and Surat.
Flipkart has about 5,300 kidswear sellers from West Bengal, with roughly 90% based in Kolkata.
Kolkata-based kidswear sellers are recording approximately 30% year-on-year sales growth.
Sales of children’s jerseys rose about 150% during this year’s IPL, while Janmashtami clothing also performed strongly.
Flipkart expects Santipuri saree sales to exceed ₹170 crore this year, compared with about ₹70 crore last year.
- Who
- Flipkart, Kolkata-based kidswear sellers, and Santipur saree weavers and sellers.
- What
- Kolkata has become Flipkart’s fastest-growing kidswear hub, while Santipuri saree sales and seller participation are also expanding on the platform.
- Where
- Kolkata and Santipur in West Bengal, with sales reaching customers across India.
- When
- The update was published on September 15, 2026; the cited Santipuri seller count was recorded in January 2026.
- Why
- Growth is being driven by increased seller onboarding, occasion-based kidswear purchases, national demand for Santipuri sarees, and Flipkart’s institutional support initiative.
Key facts
- Kolkata kidswear position
- Among India’s top four kidswear hubs by sales on Flipkart
- West Bengal kidswear sellers
- Around 5,300
- Kolkata share of West Bengal sellers
- Approximately 90%
- Kidswear sales growth
- Around 30% year over year for Kolkata-based sellers
- IPL jersey sales
- Up approximately 150% during this year’s IPL
- Expected Santipuri saree sales
- More than ₹170 crore this year
- Previous Santipuri saree sales
- Around ₹70 crore last year
- Santipur sellers
- Around 780 sellers currently, compared with more than 250 in January 2026
Quotes
Kapil Thirani
Flipkart Vice President for Marketplace and Shopsy
“Interestingly, in kids’ clothing, what is happening is the purchase is becoming more occasion-led. So, during this year’s IPL we saw around 150 percent increase in the number of kids jerseys being sold. And, Janmashtami for us was hugely successful.”
thehindubusinessline.com
“There are around 780 sellers now from Santipur who are able to get some transactions going on Flipkart, which is a very very good story.”
thehindubusinessline.com
Sources
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