Sports · Motorsport · 9 hrs ago
São Paulo expects nearly 15,000 international visitors for Formula 1
Embratur recorded 14,933 international flight bookings to São Paulo for November 4–11, when the Formula 1 Grand Prix takes place at Interlagos.
Practice sessions start on November 6, and the race is on November 8.
The booking figure is 1.15% higher than for the same period last year.
It is based on tickets purchased by September 24, not a final count of visitors.
Argentina accounts for the most bookings, with 3,685, followed by the United States with 2,237.
Bookings from Mexico rose by 54.8% compared with 2025, reaching 383.
The Grand Prix drew a record 303,600 people in 2025, and this year’s international bookings are about 5% of that total.
São Paulo is expected to receive 14,933 international air bookings from November 4 to 11, coinciding with the Formula 1 Grand Prix at Interlagos.
The figure is 1.15% higher than bookings for the same period last year.
The bookings represent 5% of the 303,600 people who attended the event in 2025, when it set an attendance record.
Argentina leads the listed source markets with 3,685 bookings, followed by the United States with 2,237.
Mexico recorded the largest growth, with bookings up 54.8% from 2025.
- Who
- International visitors travelling to São Paulo, with Argentina the largest listed source market.
- What
- Embratur recorded 14,933 international air bookings to São Paulo.
- When
- The bookings are for November 4 to 11, coinciding with the Grand Prix. The data include purchases made through September 24.
- Where
- São Paulo, with the race at Interlagos.
- Why
- The booking period coincides with the Formula 1 Grand Prix.
This story does not have two clearly opposing sides.
The air ticket issuance data help us understand where this public comes from and direct Brazil's promotion to markets with the greatest potential
The bookings data counted purchases made up to this date.
The period covered by the international air bookings to São Paulo coincides with the Grand Prix.
Formula 1 practice sessions are due to begin.
The Formula 1 race is scheduled.
- International bookings
- 14,933
- Booking period
- November 4–11
- Change from previous year
- 1.15% increase
- Largest source market
- Argentina, 3,685 bookings
- Fastest-growing source market
- Mexico, up 54.8% with 383 bookings
- Past event attendance
- 303,600 people in 2025
Sources
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