1 hr ago
Reliance Consumer Products Launches Bombay Creamery Ice Cream
Reliance Consumer Products has started a new ice cream brand called Bombay Creamery.
The company says the ice cream is made with real dairy cream.
It wants to offer good-quality ice cream at prices many Indian families can afford.
The products come in cones, cups, tubs, bars and sticks.
The cheapest products start at Rs 10.
They are first being sold in Western India.
The company plans to sell them across India later.
RCPL says this launch shows it is making a long-term commitment to the ice cream business.
Reliance Consumer Products Limited has launched Bombay Creamery, its dedicated ice cream brand.
The company says the range uses real dairy cream and targets affordable pricing.
Products include cones, cups, tubs, bars and sticks, starting at Rs 10.
Bombay Creamery is initially available in Western India, with a pan-India rollout planned.
RCPL says its distribution network, retail scale and consumer insights will support the launch.
- Who
- Reliance Consumer Products Limited, the FMCG arm of Reliance Industries Limited, launched Bombay Creamery.
- What
- The company launched a new range of ice cream products made with real dairy cream.
- Where
- The products are initially available in Western India, with a planned rollout across India.
- When
- The announcement was made today; no specific date is provided.
- Why
- RCPL said it is entering the ice cream market to offer authentic dairy-based products at affordable prices and build a long-term presence in the category.
Key facts
- Brand
- Bombay Creamery
- Parent company
- Reliance Consumer Products Limited
- Product claim
- Made with real dairy cream
- Formats
- Cones, cups, tubs, bars and sticks
- Starting price
- Rs 10
- Initial availability
- Western India
- Planned expansion
- Pan-India rollout
Quotes
T Krishnakumar
Director of Reliance Consumer Products Limited
“We built Bombay Creamery around one simple idea that dairy shouldn't need shortcuts. RCPL is not just entering the ice cream category — we're committing to it. Made with real dairy cream, Bombay Creamery guarantees the promise of genuine taste of a real ice cream every single time, at a price every Indian family can afford.”
freepressjournal.in
Sources
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