1 day ago
Reliance Enters Ice Cream Market With Bombay Creamery
Reliance Consumer Products has entered the ice cream business with a brand called Bombay Creamery.
The brand will sell ice cream in cones, cups, tubs, bars, and sticks.
The cheapest products will cost ₹10.
Reliance says the ice cream is made with real dairy cream.
The company says it wants to offer good-quality ice cream at affordable prices.
The products will first be sold in Western India.
Reliance plans to sell them across the country later.
It will use its existing shops and distribution network to grow the brand.
Reliance Consumer Products has entered the ice cream market with Bombay Creamery.
The range includes cones, cups, tubs, bars, and sticks.
Prices start at ₹10 under the “Global Quality at Affordable Price” promise.
The products will initially be available in Western India before a pan-India rollout.
Reliance says the ice creams use real dairy cream and will rely on its distribution and retail network.
- Who
- Reliance Consumer Products and its Bombay Creamery brand.
- What
- The launch of an ice cream range with prices starting at ₹10.
- Where
- Initially in Western India, followed by a planned pan-India rollout.
- When
- The articles do not specify a launch date.
- Why
- To enter the ice cream category and build the business using Reliance’s distribution network, retail presence, and consumer insights.
Key facts
- Company
- Reliance Consumer Products
- Brand
- Bombay Creamery
- Starting price
- ₹10
- Product formats
- Cones, cups, tubs, bars, and sticks
- Initial market
- Western India
- Planned expansion
- Pan-India rollout
- Brand promise
- Global Quality at Affordable Price
- Ingredient positioning
- Made with real dairy cream
Quotes
T Krishnakumar
Director at Reliance Consumer Products
“We built Bombay Creamery around one simple idea that dairy shouldn't need shortcuts. RCPL is not just entering the ice cream category - we're committing to it.”
businesstoday.in
Sources
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