1 day ago
Reliance Launches Bombay Creamery, Enters India’s Ice-Cream Market
Reliance Consumer Products has started selling ice cream in India under the name Bombay Creamery.
The company says the ice cream is made with real dairy cream.
Customers can buy it in cones, cups, tubs, bars and sticks.
Prices start at Rs 10, so the brand is aimed at affordable everyday purchases.
The products are first being sold in western India.
Reliance plans to make them available across the country soon.
Bombay Creamery will compete with established brands such as Amul and Kwality Wall’s.
Analysts and market observers expect the new competition could increase price pressure in the industry.
Reliance Consumer Products has launched Bombay Creamery, its first reported ice-cream brand in India.
The range includes cones, cups, tubs, bars and sticks, with prices starting at Rs 10.
Products are initially available in western India, with a pan-India rollout planned soon.
Reliance says the ice cream uses real dairy cream and will rely on its distribution and retail infrastructure.
The launch adds competition for Amul, Kwality Wall’s, Mother Dairy, Vadilal, Havmor and Arun Icecreams.
- Who
- Reliance Consumer Products Limited, the FMCG arm of Reliance Industries Limited, launched Bombay Creamery.
- What
- The company entered India’s ice-cream market with a dairy-focused brand priced from Rs 10.
- Where
- Bombay Creamery is initially available in western India, with a planned nationwide rollout.
- When
- The announcement was made on Tuesday, September 1; the articles do not consistently specify the year.
- Why
- Reliance said it wants to make dairy-based ice cream available at affordable prices while using its distribution infrastructure, retail scale and consumer insights.
Reliance’s Position
Competitive Market View
Product quality and affordability
Reliance’s Position
Reliance says Bombay Creamery uses real dairy cream and authentic dairy ingredients, offering genuine ice-cream taste at a price Indian families can afford.
Competitive Market View
The brand will have to prove its quality and value against established affordable brands, especially Amul.
Impact on competition
Reliance’s Position
Reliance presents the launch as a serious, long-term commitment supported by its national distribution network and retail scale.
Competitive Market View
Market observers expect the entry to increase competitive activity and potentially trigger a price war.
Key facts
- Brand
- Bombay Creamery
- Owner
- Reliance Consumer Products Limited
- Starting price
- Rs 10 per unit
- Product formats
- Cones, cups, tubs, bars and sticks
- Initial availability
- Western India
- Expansion plan
- Pan-India rollout expected soon
- Market estimates
- One article values the organised market at Rs 18,000 crore, while another cites broader 2025 estimates of Rs 24,350 crore to Rs 31,276 crore.
Quotes
T Krishnakumar
Director of Reliance Consumer Products Limited
“We built Bombay Creamery around one simple idea that dairy shouldn't need shortcuts. RCPL is not just entering the ice cream category - we're committing to it. Made with real dairy cream, Bombay Creamery guarantees the promise of genuine taste of a real ice cream every single time, at a price every Indian family can afford.”
deccanchronicle.com
financialexpress.com
freepressjournal.in
Sources
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