3 weeks ago

GI Tag Boosts Kuppadam Silk Sales by 30 Percent

GI Tag Boosts Kuppadam Silk Sales by 30 Percent
GI Tag Gives Kuppadam Silk a Fresh Sheen, Sales Up by 30% · deccanchronicle.com

Kuppadam silk sarees are special clothes made by hand in a place called Chirala.

A special label called a GI tag was given to these sarees, which proves they are made in that area.

Because of this label, more people want to buy them, and sales have gone up by about 30 percent.

The Chief Minister of the state, N. Chandrababu Naidu, came to visit the weavers.

He started a program called Nethanna Sevalo to help handloom workers, on the day that celebrates handloom weaving.

The government gives weavers free power and money to help them.

One workshop owner plans to build more rooms and buy more looms to give jobs to more weavers.

An old woman named Pushpavathi, who is 90 years old, wanted to meet the Chief Minister, so he visited her and took a photo with her.

Everyone was happy that the weavers' work is getting more attention and support.

Key facts

Sales growth
Around 30 percent for Kuppadam silk sarees
Recognition
Geographical Indication (GI) tag for Kuppadam silk sarees
Occasion
12th National Handloom Day
Programme launched
Nethanna Sevalo at Kothapeta
Government support
Rs 25,000 financial assistance and 200 units of free power
Central recognition
Kuppadam silk produced in Chirala received central government recognition last year
Location
Chirala constituency, Kothapeta assembly segment

Sources

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