1 hr ago
Tilaknagar Industries Invests Rs 22 Crore in Tequila Maker
Tilaknagar Industries is an Indian spirits company that is investing Rs 22 crore in another drinks company.
The deal gives it a 30% share of Black Tiger Distilleries.
Black Tiger Distilleries makes a tequila brand called Bodega Suprema No.
5.
The tequila is made from 100% Blue Weber Agave and bottled in Mexico.
Tilaknagar Industries wants to offer more premium drinks to Indian customers.
It will help the tequila brand with sales, distribution and marketing.
The investment comes as tequila becomes more popular in India.
The money will be paid in two parts, with the second part due within 12 months of the first payment.
Tilaknagar Industries will invest Rs 22 crore for a 30% stake in Black Tiger Distilleries.
The investment marks Tilaknagar Industries’ first entry into the tequila and agave category.
Black Tiger Distilleries makes Bodega Suprema No. 5, a 100% Blue Weber Agave tequila bottled in Jalisco, Mexico.
The investment will be made in two tranches: Rs 6 crore initially and Rs 16 crore within 12 months.
Tilaknagar Industries will support distribution, sales, marketing, supply chain, finance and regulatory functions.
- Who
- Tilaknagar Industries and Black Tiger Distilleries are the companies involved; Black Tiger Distilleries was founded by Mohnish Mehta.
- What
- Tilaknagar Industries will invest Rs 22 crore for a 30% fully diluted stake in Black Tiger Distilleries.
- Where
- The deal concerns India’s tequila market; Bodega Suprema No. 5 is crafted and bottled in Jalisco, Mexico.
- When
- The first tranche is Rs 6 crore, with the remaining Rs 16 crore due on or before 12 months from the first tranche.
- Why
- Tilaknagar Industries aims to enter the tequila category, expand its premium spirits portfolio and support the brand’s growth in India.
Key facts
- Investment value
- Rs 22 crore
- Stake acquired
- 30% in Black Tiger Distilleries on a fully diluted basis
- Initial tranche
- Rs 6 crore
- Second tranche
- Rs 16 crore on or before 12 months from the first tranche
- Flagship brand
- Bodega Suprema No. 5
- Tequila composition
- 100% Blue Weber Agave
- Price range
- Rs 4,200-Rs 5,500 per 750 ml bottle in Maharashtra
- Market outlook
- India’s tequila market is forecast to grow at a 13% CAGR through 2030
Quotes
Sanaya Dahanukar
General Manager – Growth & Innovation at Tilaknagar Industries
“With Tilaknagar Industries’ support, we see an opportunity to make authentic 100% Blue Weber Agave tequila more accessible to Indian consumers at a compelling premium price point.”
firstpost.com
“With Bodega Suprema No. 5 positioned at Rs 4,200–Rs 5,500, we see an opportunity to bring authentic 100 per cent agave tequila to a wider premium consumer base.”
firstpost.com
Sources
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