3 weeks ago
Uttar Pradesh Powers Growth of After Dark Blue Grain Whisky
There is a big company in India called Radico Khaitan that makes drinks for adults.
One of its drinks is a whisky called After Dark Blue.
Whisky is a special drink that only grown-ups are allowed to have.
The company says this whisky is selling very well in a large part of India called Uttar Pradesh.
In the last year, people bought more than three million boxes of the whisky.
That is more than sixty percent more than the year before.
The company is also giving the bottle a brand-new look.
The new bottle uses dark blue, white, and gold colors.
It is shaped a little differently and has a fancy gold seal on it.
The company hopes the new design will make even more adults want to buy the whisky.
Radico Khaitan Limited highlighted strong growth momentum for After Dark Blue Grain Whisky in Uttar Pradesh, one of its largest and most important markets.
After Dark Blue recorded sales of over 3.1 million cases in FY26, growing more than 60 percent year-on-year.
The company launched refreshed packaging featuring a bold interplay of deep blue, crisp white and rich gold elements on a redesigned tapered bottle.
Chief Sales Officer Sudhir Upadhyay said Uttar Pradesh is one of the brand's strongest markets with substantial opportunities to drive the next phase of growth.
Chief Marketing Officer Kunal Madan said the refreshed premium identity will strengthen consumer preference and accelerate momentum in the state.
- Who
- Radico Khaitan Limited and its executives Sudhir Upadhyay (Chief Sales Officer) and Kunal Madan (Chief Marketing Officer)
- What
- The company highlighted growth of After Dark Blue Grain Whisky and unveiled refreshed premium packaging for the brand
- Where
- Uttar Pradesh, India
- When
- Announced on Tuesday, following a landmark year with FY26 sales of over 3.1 million cases
- Why
- Growing demand, evolving consumption patterns and rising consumer aspirations in the deluxe whisky segment
Key facts
- Company
- Radico Khaitan Limited
- Brand
- After Dark Blue Grain Whisky
- Key market
- Uttar Pradesh
- FY26 sales
- Over 3.1 million cases
- Year-on-year growth
- More than 60 percent
- New packaging colors
- Deep blue, crisp white and rich gold
- Chief Sales Officer
- Sudhir Upadhyay
- Chief Marketing Officer
- Kunal Madan
Quotes
Sudhir Upadhyay
Chief Sales Officer, Radico Khaitan Limited
“Uttar Pradesh is one of our strongest markets for After Dark Blue and continues to contribute significantly to the brand's growth. With increasing demand and strong consumer acceptance, we see substantial opportunities to further strengthen our presence and drive the next phase of growth in the state.”
thehansindia.com
“The new packaging represents the next chapter in the After Dark Blue story. Consumers today are looking for brands that reflect their aspirations and lifestyle choices. We believe the refreshed premium identity will further strengthen consumer preference and accelerate our momentum in the state.”
thehansindia.com
Sources
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