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British Brewer Lion Returns to India After 60 Years

British Brewer Lion Returns to India After 60 Years
British Brewer Lion Returns to India After 60 Years · easterneye.biz

Lion Brewery Co is a very old beer company that started in London in 1836, almost 200 years ago.

Long ago, it was one of the first companies to make India Pale Ale, a beer made to send to India.

Now the company has come back to India after being away for more than 60 years.

It brought two kinds of beer with it: Island Lager and Pale Ale.

You can buy them in Delhi in bottles that hold 330 ml.

A company called Copperdrop Spirits will help bring the beer to India and sell it.

Next, the beer will also be sold in Haryana and Uttar Pradesh.

The company thinks this is a great time to return because special 'premium' beers are becoming very popular in India.

That part of the beer market is growing by more than 40 percent every year.

People with more money to spend and a love of new tastes are driving this big change.

Key facts

Brewer
Lion Brewery Co
Founded
1836, London
Products launched
Island Lager and Pale Ale (330 ml bottles)
Launch location
Delhi, India
Import partner
Copperdrop Spirits (exclusive importer and distributor)
Planned expansion
Haryana and Uttar Pradesh
Premium segment growth
42-45% annually
India beer market value (2023)
About $4.5 billion (£3.34bn), per IMARC Group data

Quotes

Will Julius

Managing Director, Lion Brewery Co

“India is not just a new market for us; it's part of Lion Brewery Co's story. To bring Lion back after more than half a century, and to do so at a time when the premium beer segment is growing so rapidly in India, is incredibly exciting.”
easterneye.biz
“We see strong potential for premium international craft brands in India. Lion Brewery Co combines heritage, authenticity and quality, which resonate with today's Indian consumer.”
easterneye.biz

Sources

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