3 weeks ago
Kerala launches coir product campaign to revive traditional industry
People in Kerala have been making coir products, like mats, ropes, and brushes from coconut husks, for generations.
Many families earn their living by making these things.
Lately, fewer people have been buying coir, so workers have had less work and less money.
The Kerala government wants to help these families.
It is asking every household to buy at least one coir product for their home.
The campaign is called "A Coir Product in Every Home."
It starts during Onam, a big festival in Kerala, and will run for six months.
The government is also giving money to workers and to the cooperative societies that make coir products.
If many people buy coir, it can help a lot of families keep their jobs and keep an old tradition alive.
The Kerala government launched the campaign "A Coir Product in Every Home -- A Helping Hand for Coir," beginning this Onam season to revive the state's coir industry.
More than two lakh workers and about 743 cooperative societies depend on Kerala's coir industry, which has faced reduced sales due to changing consumer preferences, weaker demand, and limited product innovation.
The state-level launch will be held on August 9 at the Coir Corporation Auditorium, with the campaign continuing for six months from August 10.
The government proposed allocating Rs 1 crore to revive inactive coir spinning societies and to support workers through an Onam advance and an ex gratia payment of Rs 2,000.
The government initiated release of Rs 10.95 crore to cooperative societies through revolving fund assistance and the PPSS scheme against pending payments due from Coirfed, and sanctioned Rs 4.56 crore in working capital for 444 cooperative societies.
- Who
- Kerala Home, Vigilance and Coir Minister Ramesh Chennithala announced the campaign on behalf of the Kerala government.
- What
- A campaign urging every household to buy at least one coir product, alongside financial measures to support coir workers and cooperative societies.
- Where
- Kerala, with the state-level launch at the Coir Corporation Auditorium.
- When
- Announced ahead of the state-level launch on August 9, with the six-month campaign beginning August 10 during Onam season.
- Why
- To create a stable market for traditional coir products as workers and cooperative societies face reduced sales and lower earnings.
Key facts
- Campaign name
- A Coir Product in Every Home -- A Helping Hand for Coir
- Launch date
- August 9 at the Coir Corporation Auditorium
- Campaign duration
- Six months from August 10
- Workers dependent on industry
- More than 2 lakh
- Cooperative societies involved
- About 743
- Proposed fund for inactive spinning societies
- Rs 1 crore
- Worker support
- Onam advance and Rs 2,000 ex gratia payment
- Working capital for cooperative societies
- Rs 4.56 crore for 444 societies
Quotes
Ramesh Chennithala
Home, Vigilance and Coir Minister of Kerala
“The campaign is about creating a stable market for products made by traditional workers and cooperative societies.”
thehansindia.com
Sources
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