3 weeks ago
Konaseema Collector Urges Handloom Societies to Tap Private Markets
In a district of India called Dr B.R. Ambedkar Konaseema, many people weave cloth by hand for a living.
A government leader called a collector spoke to the weavers at a special celebration day.
He told them they should not always wait for the government to buy their cloth.
Instead, they should try selling their cloth to shops and other customers too.
Right now, about nine out of ten weaver groups depend on government orders.
The collector said weavers should make new designs and use modern tools to make better products.
He hopes this will help young people want to become weavers as well.
The government already helps many weavers with free electricity, yearly money, and pensions for older weavers.
Special experts will soon meet the weaver groups to teach them how to sell more cloth.
This will help weavers earn more money and keep the handloom craft going strong.
District collector R. Mahesh Kumar urged handloom cooperative societies to reduce dependence on government orders and explore private and open markets.
Nearly 90 per cent of the district's handloom cooperative societies currently rely on government orders.
The collector called for modern technology, better product quality, and innovative designs, colours and varieties to boost competitiveness and incomes.
Special meetings with government departments, consultants and marketing experts will be organised by the end of September for cooperative societies.
Thousands of weavers receive government support, including free electricity, ₹25,000 annually under Nethanna Sevalo, and ₹4,000 monthly pensions under NTR Bharosa.
- Who
- R. Mahesh Kumar, district collector of Dr B.R. Ambedkar Konaseema district
- What
- Urged handloom cooperative societies to reduce dependence on government orders and tap private and open markets for sustainability
- Where
- Amalapuram, Dr B.R. Ambedkar Konaseema district
- When
- Friday, during National Handloom Day celebrations
- Why
- Because nearly 90 per cent of the district's handloom cooperative societies rely on government orders and need long-term market sustainability
Key facts
- Event
- National Handloom Day celebrations
- Venue
- Amalapuram, Dr B.R. Ambedkar Konaseema district
- Government order dependence
- Nearly 90 per cent of the district's handloom cooperative societies
- Free electricity scheme beneficiaries
- 3,567 weavers (up to 200 units free per month)
- Nethanna Sevalo scheme beneficiaries
- 3,822 weavers (₹25,000 annually via Direct Benefit Transfer)
- NTR Bharosa scheme pensioners
- 3,863 weavers aged above 50 (₹4,000 monthly)
- Tool subsidy
- Up to 90 per cent under the National Handloom Development Scheme
- Marketing meetings
- To be organised by the end of September











