3 weeks ago
Netflix India Marks 10 Years With Tourism Ministry Travel Portal
Netflix has been making movies and shows in India for ten years.
To celebrate, it joined hands with India's Ministry of Tourism.
Together, they made a special part of the official travel website called 'As Seen on Netflix.'
When you watch a show, you might wonder where it was filmed.
Now you can look it up and plan a real trip to those places.
For example, you can visit the forests from The Elephant Whisperers in Tamil Nadu.
You can also explore the grand heritage settings from Heeramandi: The Diamond Bazaar.
The launch was announced by a government minister and Netflix's co-CEO.
They said this will help travellers and also help filmmakers find great new places to shoot in India.
Indian embassies in other countries will share videos to invite people around the world to visit.
The Ministry of Tourism and Netflix India launched 'As Seen on Netflix,' a dedicated section on the official Incredible India website.
The initiative was unveiled at the National Gallery of Modern Art (NGMA) by Union Minister Gajendra Singh Shekhawat and Netflix Co-CEO Ted Sarandos.
The partnership marks Netflix India's 10-year milestone of storytelling in India.
The portal lets travellers turn filming locations from shows like The Elephant Whisperers, Heeramandi: The Diamond Bazaar, and Amar Singh Chamkila into real holiday itineraries.
Indian embassies worldwide will use campaign promo videos to showcase India's wildlife, nature, and cultural spots.
- Who
- The Ministry of Tourism and Netflix India, represented by Union Minister for Culture and Tourism Gajendra Singh Shekhawat and Netflix Co-CEO Ted Sarandos.
- What
- Launched 'As Seen on Netflix,' a new section on the Incredible India website that maps on-screen filming locations, traditions, and local experiences into travel itineraries.
- Where
- Unveiled at the National Gallery of Modern Art (NGMA) and available on the Incredible India website, with global promotion through Indian embassies.
- When
- At the time of Netflix India's 10-year milestone in India; no exact date is given in the article.
- Why
- To promote screen-inspired tourism, showcase Indian culture globally, empower local creative economies, and help filmmakers discover scenic shooting locations.
Key facts
- Collaboration
- Ministry of Tourism and Netflix India
- Initiative
- 'As Seen on Netflix' section on the Incredible India website
- Milestone
- 10 years of Netflix storytelling in India
- Launch venue
- National Gallery of Modern Art (NGMA)
- Key figures
- Gajendra Singh Shekhawat and Ted Sarandos
- Featured productions
- The Elephant Whisperers, Heeramandi: The Diamond Bazaar, Amar Singh Chamkila, Musafir Cafe
- Global outreach
- Promo videos distributed via Indian embassies worldwide
Quotes
Ted Sarandos
Netflix Co‑CEO
“"It’s a transformative power of screen‑inspired tourism, showing authentic Indian stories can elevate regional heritage."”
firstpost.com
Gajendra Singh Shekhawat
Union Minister of Culture and Tourism
“"We aim to offer an organic ambassador for Indian culture across the globe through this initiative."”
firstpost.com









