3 weeks ago
Netflix turns 10 in India: Sarandos, Modi announce skilling initiative
Netflix is a service where people watch movies and TV shows.
Netflix has been in India for ten years now.
To celebrate, one of its bosses, Ted Sarandos, met India's leader, Prime Minister Narendra Modi.
They talked about how popular Indian stories have become around the world.
Netflix announced a new plan called the India Storytelling Initiative to help people learn how to make movies and shows.
It will give 100 scholarships to students who want to learn animation, video games, comics and special effects.
It will also teach people how to write audio descriptions so people who cannot see can enjoy shows, and how to do voice performances for people who cannot hear.
Netflix hasn't said exactly how much money it will spend or when the next parts of the plan will happen.
The goal is to help the next generation of Indian storytellers.
Netflix says investing in people is its biggest focus for the next decade.
Netflix Co-CEO Ted Sarandos met Prime Minister Narendra Modi to mark Netflix's 10th anniversary in India.
The company announced the Netflix India Storytelling Initiative, a multi-phase talent development programme for India's creative industries.
Phase one includes a partnership with the Indian Institute of Creative Technologies (IICT) to develop visual effects and media technology coursework and fund 100 scholarships.
Netflix will also work with the National Film Development Corporation (NFDC) to train professionals in audio descriptions and voice performance for audiences with visual and hearing impairments.
Netflix has not disclosed the programme's total investment or a timeline for future phases.
- Who
- Netflix Co-CEO Ted Sarandos and Prime Minister Narendra Modi, along with Netflix's partners the Indian Institute of Creative Technologies (IICT) and the National Film Development Corporation (NFDC).
- What
- Announcement of the Netflix India Storytelling Initiative, a multi-phase talent development programme covering scholarships, industry-linked coursework and accessibility training; the company's investment and timeline remain undisclosed.
- Where
- India.
- When
- Announced this week, as Netflix marks its 10th anniversary in India.
- Why
- To develop India's creative talent pipeline, support the government's vision of a future-ready creative economy, and build on the global appeal of Indian storytelling.
Key facts
- Company
- Netflix
- Initiative
- Netflix India Storytelling Initiative
- Key figures
- Co-CEO Ted Sarandos; Prime Minister Narendra Modi
- Milestone
- 10 years of Netflix in India
- Phase one partners
- Indian Institute of Creative Technologies (IICT); National Film Development Corporation (NFDC)
- Scholarships
- 100 scholarships at IICT in animation, VFX, gaming and comics fields
- Accessibility training
- Audio description and voice performance for visually and hearing-impaired audiences
- Investment and timeline
- Not disclosed
Quotes
Ted Sarandos
Co‑CEO of Netflix
“"India has always been one of the world's greatest storytelling nations. Over the past decade, we've had the privilege of seeing Indian stories connect with audiences not just across India, but around the world."”
firstpost.com









