2 days ago
Uttar Pradesh Asks Gen Z to Share City Stories
Uttar Pradesh wants young people to help promote tourism.
It is asking them to make short videos called reels.
Each video can be up to 60 seconds long.
The videos should show what makes a city or hometown special.
People can talk about food, crafts, festivals, traditions, landmarks or hidden places.
The person making the video must appear and speak in it.
The video should be filmed outside with a recognizable place in the background.
It can be in Hindi or English and must finish with a special campaign line.
The government hopes these personal stories will encourage more people to explore Uttar Pradesh.
The Uttar Pradesh Tourism Department has launched the ‘Visit My State Uttar Pradesh’ reel campaign.
Young residents are invited to create reels of up to 60 seconds about their cities and hometowns.
Videos may feature heritage, culture, food, crafts, traditions, people, hidden places and local experiences.
Participants must appear and speak on camera outdoors, with a recognizable landmark or destination visible.
Entries may be recorded in Hindi or English and must end with “Visit My State Uttar Pradesh.”
- Who
- The Uttar Pradesh government, the Uttar Pradesh Tourism Department, and young residents, including Gen Z.
- What
- A campaign inviting young residents to create 60-second reels presenting their cities and local experiences.
- Where
- Cities, districts and villages across Uttar Pradesh, including regions such as Braj, Bundelkhand, Purvanchal and the Terai.
- When
- The campaign was reported on August 31, 2026.
- Why
- To promote tourism through personal local stories and a digital format familiar to younger audiences.
Key facts
- Campaign
- Visit My State Uttar Pradesh
- Organizer
- Uttar Pradesh Tourism Department
- Participants
- Gen Z and other young residents
- Maximum length
- 60 seconds
- Required format
- The participant must appear and speak clearly on camera.
- Filming requirement
- The video should be shot outdoors with a tourist landmark or recognizable destination visible.
- Languages and closing line
- Hindi or English; entries must conclude with “Visit My State Uttar Pradesh.”
Quotes
Jaiveer Singh
Uttar Pradesh Tourism and Culture Minister
“Uttar Pradesh’s cultural identity is reflected across every district, city and village. It can be experienced at celebrated destinations as well as through local food, crafts, festivals, traditions, people and stories. Through ‘Visit My State’, we want Gen Z and other young residents to become cultural ambassadors and present their cities in their own words. Their voice can help travellers discover Uttar Pradesh in a more personal and engaging way.”
indianexpress.com
freepressjournal.in
“The campaign places residents at the centre of destination storytelling. A 60 second reel can bring together a place, a personal voice and a local experience. A popular landmark can be presented through a fresh perspective, while local destinations can gain wider visibility. Together, these stories will present Uttar Pradesh as one connected journey across faith, heritage, nature, cuisine and craft.”
freepressjournal.in
Sources
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