3 weeks ago
Tourism Ministry's Netflix, YouTube partnerships can 'create wonders': Shekhawat
India has a ministry that looks after tourism, which means it helps people visit beautiful places in India.
The minister in charge, Gajendra Singh Shekhawat, said the ministry works with companies like Netflix, YouTube, Google, and Air India.
He thinks these partnerships can 'create wonders' for showing India's places to the world.
Netflix has been making shows and movies in India for ten years.
In that time, it has filmed at more than 100 places across the country and made about 200 original shows.
Netflix's big boss, Ted Sarandos, came to India to talk with the minister.
They talked about how stories on TV and the internet can make people want to travel.
The ministry also launched a special section called 'As Seen on Netflix' on its Incredible India website.
That section helps people find real places that they saw in their favorite shows.
The deals are non-commercial, which means India does not pay these companies money, and both sides help each other.
Union Tourism and Culture Minister Gajendra Singh Shekhawat said partnerships with Netflix, Google, YouTube, and Air India can 'create wonders' in promoting Indian tourist destinations.
Netflix Co-CEO Ted Sarandos joined the minister for a fireside chat at an event marking Netflix's ten years in India at the National Gallery of Modern Art (NGMA) in New Delhi.
The ministry launched an 'As Seen on Netflix' section on the 'Incredible India' portal under a non-commercial MoU signed with Netflix Entertainment Services India on World Tourism Day last year.
Netflix India has filmed original productions at over 100 locations across India and produced about 200 original productions over ten years, spending approximately two billion dollars on content.
The minister said the ministry's agreements with Netflix, IndiGo, Air India, YouTube, and Google are all non-commercial, with the government paying nothing to these entities.
- Who
- Union Tourism and Culture Minister Gajendra Singh Shekhawat and Netflix Co-CEO Ted Sarandos
- What
- Announced that the tourism ministry's non-commercial partnerships with Netflix, Google, YouTube, and Air India can boost Indian tourism, and launched the 'As Seen on Netflix' section on the 'Incredible India' portal
- Where
- National Gallery of Modern Art (NGMA), New Delhi, India
- When
- Wednesday, August 5
- Why
- To promote India's tourist destinations globally through cinematic storytelling and to encourage Indians to explore the country's diverse regions
Key facts
- Date
- August 5 (Wednesday)
- Location
- National Gallery of Modern Art (NGMA), New Delhi
- Key Participants
- Gajendra Singh Shekhawat (Union Tourism and Culture Minister) and Ted Sarandos (Netflix Co-CEO)
- Netflix India productions
- About 200 original productions in 10 years
- Netflix India content spend
- About 2 billion dollars
- Filming locations in India
- Over 100 locations
- Partnership type
- Non-commercial MoUs; government pays nothing
- New initiative
- 'As Seen on Netflix' section on the 'Incredible India' portal
Quotes
Gajendra Singh Shekhawat
Union Minister of Tourism and Culture
“"Films, serials and different platforms, like Netflix, can play a pivotal role in taking this entire idea, and the stories of India to the rest of the world. What I feel is that these partnerships can create wonders."”
theprint.in
telegraphindia.com
“"We’ve entered into agreements with them for mutual benefits, and I think that’s the best model one can have for public‑private partnerships."”
theprint.in
Ted Sarandos
Co‑CEO of Netflix
“"Many a time people discover tourism destinations featured in a film production or a web series. Netflix India has produced about 200 original productions in these ten years and spent about two billion dollars on content."”
theprint.in
“"No one story can represent India, and that makes it difficult, but it makes it very rewarding as well."”
telegraphindia.com
Sources
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