3 weeks ago
Netflix unveils India Storytelling Initiative as Sarandos meets Modi
Netflix is a company that streams movies and TV shows for people all over the world.
Ted Sarandos, one of Netflix's two top bosses, met the Prime Minister of India, Narendra Modi.
They talked about how Indian stories have become popular with audiences everywhere.
Netflix is celebrating 10 years in India.
Netflix announced a new plan called the Netflix India Storytelling Initiative.
The plan will teach young Indian storytellers new skills in animation, visual effects, gaming, and comics, which together are called AVGC.
Netflix will work together with special Indian schools and groups to do this.
In the first part, Netflix will partner with the Indian Institute of Creative Technologies and give scholarships to students.
In the second part, Netflix will partner with a group called the National Film Development Corporation to train people who write audio descriptions.
That way, people who cannot see or hear well can also enjoy movies and shows.
Netflix Co-CEO Ted Sarandos met Indian Prime Minister Narendra Modi, who praised India's rich storytelling tradition and extraordinary creative talent.
Netflix announced the 'Netflix India Storytelling Initiative' to strengthen India's creative economy and build next-generation storytelling talent.
The initiative will create strategic partnerships with key Indian institutions to develop skills across the Animation, Visual Effects, Gaming and Comics (AVGC) ecosystem.
Phase one partners with The Indian Institute of Creative Technologies (IICT) to co-develop a Visual Effects and Media Technology curriculum and offer scholarships to Indian students.
Phase two partners with the National Film Development Corporation (NFDC) to train audio description writers and voices for audiences with visual and hearing impairments.
- Who
- Netflix Co-CEO Ted Sarandos and Indian Prime Minister Narendra Modi, along with Netflix and its partners, The Indian Institute of Creative Technologies (IICT) and the National Film Development Corporation (NFDC).
- What
- A meeting between Sarandos and Modi followed by the announcement of the 'Netflix India Storytelling Initiative', a partnership program to nurture India's next-generation creative talent across the AVGC ecosystem, including student scholarships and accessibility training.
- Where
- New Delhi, India, where Sarandos met Modi; the news report is datelined from Mumbai.
- When
- Wednesday; the exact date is not stated in the articles.
- Why
- To strengthen India's creative economy, leverage its talent pool to become a global hub for content creation, and make films and series accessible to audiences with visual and hearing impairments.
Key facts
- Company
- Netflix
- Key People
- Ted Sarandos (Co-CEO, Netflix); Narendra Modi (Prime Minister of India)
- Initiative
- Netflix India Storytelling Initiative
- Phase One Partner
- The Indian Institute of Creative Technologies (IICT)
- Phase Two Partner
- National Film Development Corporation (NFDC)
- Focus Areas
- Animation, Visual Effects, Gaming and Comics (AVGC)
- Scholarships
- For Indian students, including programs such as Interactive Comics and E-Sports and Gaming Management
- Milestone
- 10 years of Netflix in India
Quotes
Prime Minister Narendra Modi
Prime Minister of India
“"The Netflix India Storytelling Initiative reflects our long‑term commitment to strengthening India's creative ecosystem by creating more opportunities for emerging creators, because investing in creators is investing in India's creative future."”
thehansindia.com
“"Celebrating 10 years of Netflix in India! It was an honour for our Co-CEO Ted Sarandos to meet Hon'ble Prime Minister Shri Narendra Modi to discuss their shared vision to take India's media and entertainment industry global,"”
m.rediff.com
Sources
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