Indian Craft Finds Global Strength Through Distinctive Local Identity

The article says local crafts are becoming interesting to people around the world.

In the past, some regional products were dismissed as less important.

Now, people value products that show where they come from.

Fashion and hotel brands can be successful when they celebrate their origins.

The same idea could help Indian textiles and crafts.

They do not need to copy a standard global style.

Their special Indian qualities may be their greatest strength.

Being different can help them be remembered.