2 weeks ago

Indian tech brands embrace functional designs with globalised looks

Indian tech brands embrace functional designs with globalised looks
The new Indian tech aesthetic: Indian companies embrace functional designs with globalised good looks · livemint.com

Indian technology companies used to make products that looked plain and practical.

If you walked into an Indian kitchen or office, you would see lots of beige, grey, and black things.

Everything was made from simple glass, plastic, and metal.

Indian brands did not have their own style for a long time.

When they tried to look fashionable, they copied designs from places like California and Shenzhen.

Now things are starting to change.

Indian companies are using functional designs that look good to people all over the world.

That means their products can be useful and stylish at the same time.

Key facts

Topic
New Indian tech aesthetic
Past aesthetic
Utilitarian and pragmatic; beige, grey and black; glass, plastic and metal
Past influences
Trends from California and Shenzhen
Current trend
Functional designs with globalised good looks
Country
India

Sources

Related news