2 weeks ago
Indian tech brands embrace functional designs with globalised looks
Indian technology companies used to make products that looked plain and practical.
If you walked into an Indian kitchen or office, you would see lots of beige, grey, and black things.
Everything was made from simple glass, plastic, and metal.
Indian brands did not have their own style for a long time.
When they tried to look fashionable, they copied designs from places like California and Shenzhen.
Now things are starting to change.
Indian companies are using functional designs that look good to people all over the world.
That means their products can be useful and stylish at the same time.
India's consumer-tech landscape has long been defined by a utilitarian and pragmatic visual aesthetic.
Indian kitchens and offices historically featured beige, grey and black palettes with slabs of glass, plastic and metal.
Indian brands that attempted style often produced derivative riffs of trends from California or Shenzhen.
Indian companies are now embracing functional designs with an international, globalised look.
The article frames this as a shift toward a new Indian tech aesthetic combining practicality with global appeal.
- Who
- Indian consumer-tech companies and brands
- What
- Embracing functional designs with globalised good looks, moving away from a utilitarian aesthetic
- Where
- India, with past design trends traced to California and Shenzhen
- When
- Not explicitly dated; described as a current shift contrasted with the past decade
- Why
- Not explicitly stated in the article
Key facts
- Topic
- New Indian tech aesthetic
- Past aesthetic
- Utilitarian and pragmatic; beige, grey and black; glass, plastic and metal
- Past influences
- Trends from California and Shenzhen
- Current trend
- Functional designs with globalised good looks
- Country
- India









