3 weeks ago
Pigeon India Calls for More Breastfeeding-Friendly Spaces
Every year, the world celebrates World Breastfeeding Week to talk about feeding babies with milk from their mothers.
This year's theme is about how breastfeeding gives babies a strong and healthy start in life.
Pigeon India, a company that has supported parents for over 70 years, is part of this week.
It says many mothers worry about where they can feed their babies when they go outside.
Some mothers even stay home because they cannot find a quiet, private place to nurse their baby.
Pigeon India made a campaign called #StandByNursingMoms to help fix this problem.
The campaign shares little stories about mothers looking for a place to feed their hungry babies.
Pigeon has been working since 2017 to create special breastfeeding rooms across India.
It hopes workplaces, malls, airports, and restaurants will have friendly places for mothers and babies.
World Breastfeeding Week 2026 is themed 'Breastfeeding for a Sustainable Start in Life: Strengthen What Works.'
Pigeon India is running its #StandByNursingMoms awareness campaign to support breastfeeding mothers.
The campaign highlights everyday struggles, such as mothers who avoid outings because they cannot find private places to feed their babies.
Pigeon India started the #StandByNursingMoms campaign in 2017 to help create safe breastfeeding rooms across India.
Pigeon India says support must be visible at workplaces, malls, airports, restaurants and other public spaces.
- Who
- Pigeon India, a company that has supported parents for over 70 years, and its Marketing Head Chinee Sikha Dutta.
- What
- Called for more breastfeeding-friendly public spaces through its #StandByNursingMoms awareness initiative during World Breastfeeding Week 2026.
- Where
- India.
- When
- World Breastfeeding Week 2026; the #StandByNursingMoms campaign itself began in 2017.
- Why
- Because many mothers avoid going out or struggle to find private, comfortable places to breastfeed, and babies do not wait when they are hungry.
Key facts
- Event
- World Breastfeeding Week 2026
- Theme
- Breastfeeding for a Sustainable Start in Life: Strengthen What Works
- Campaign
- #StandByNursingMoms
- Campaign started
- 2017
- Company
- Pigeon India
- Spokesperson
- Chinee Sikha Dutta, Marketing Head of Pigeon India
- Target spaces
- Workplaces, malls, airports, restaurants and other public spaces
- Company history
- Supporting parents for over 70 years
Quotes
Chinee Sikha Dutta
Marketing Head of Pigeon India
“"Every breastfeeding mother deserves comfort, privacy, and dignity. In 2017, we started the #StandByNursingMoms campaign to showcase how Pigeon India is helping create safe breastfeeding rooms across India, making it easier for mothers to nurse their little ones with confidence, wherever they are. Because supporting breastfeeding isn't just about awareness; it's about building spaces that truly stand by nursing mothers."”
republicworld.com





