3 weeks ago
World Breastfeeding Week campaigns held across Visakhapatnam hospitals
Every year, the world celebrates World Breastfeeding Week to talk about why breastfeeding matters for babies and mothers.
In Visakhapatnam, a hospital called KIMS Cuddles held a whole week of activities to teach people about it.
They organised a walkathon at Visakhapatnam Beach where doctors, nurses and parents walked together to spread the message.
Another institute called GIMSR held a special class for 25 mothers.
The mothers learned that babies should receive colostrum, their first special milk, within one hour of being born.
They also learned that babies should drink only breast milk for the first six months.
Doctors taught helpful tips, like feeding the baby 10 to 12 times a day, including at night.
They showed mothers a special way to hold the baby called the cross-cradle hold.
The doctors said breastfeeding is not only the mother's job and that families should help.
When everyone helps, mothers can breastfeed with confidence and the babies stay healthy.
KIMS Cuddles, Seethammadhara, organised a week-long awareness campaign marking World Breastfeeding Week 2026 in Visakhapatnam.
A breastfeeding awareness walkathon was conducted at Visakhapatnam Beach on Friday involving doctors, nurses, lactation consultants and parents.
GIMSR's department of community medicine held a health education programme for 25 mothers under the theme 'Breastfeeding for a sustainable start in life: strengthen what works.'
Experts emphasised early initiation of colostrum within one hour of birth, exclusive breastfeeding for six months and 10 to 12 daily feeds including 2 to 3 night feeds.
Doctors stressed that breastfeeding is not solely the mother's responsibility and that families, communities and hospitals must support nursing mothers.
- Who
- KIMS Cuddles, Seethammadhara, and the department of community medicine at GITAM Institute of Medical Sciences and Research (GIMSR), along with gynaecologists, neonatologists, nurses, lactation consultants and parents.
- What
- Week-long awareness campaigns, a walkathon and a health education programme for 25 mothers marking World Breastfeeding Week 2026.
- Where
- Visakhapatnam, India, including KIMS Cuddles, Seethammadhara, Visakhapatnam Beach and GIMSR.
- When
- World Breastfeeding Week 2026, observed until August 7; the walkathon was held on Friday.
- Why
- To highlight the health benefits of breastfeeding and strengthen support systems so nursing mothers can breastfeed with confidence and dignity.
Key facts
- Event
- World Breastfeeding Week 2026
- Theme
- Breastfeeding for a sustainable start in life: strengthen what works
- Organisers
- KIMS Cuddles, Seethammadhara; GIMSR department of community medicine
- Walkathon location
- Visakhapatnam Beach
- Mothers trained
- 25
- Key recommendations
- Colostrum within one hour of birth; exclusive breastfeeding for six months; 10-12 feeds daily including 2-3 night feeds
- Campaign ends
- August 7
Quotes
Anusha Kanthimahanthi
Doctor from the department of gynaecology, neonatology and pediatrics
“"Breastfeeding is not solely the mother’s responsibility; families and communities must actively support nursing mothers."”
thehansindia.com










