2 weeks ago

NDTV Seeks Global Role as India’s Trusted Media Voice

Rahul Kanwal leads NDTV, an Indian news organization.

He said NDTV wants to become a trusted way for people around the world to learn about India.

He believes NDTV is already well known in many countries.

The network is focusing strongly on websites, apps and other digital platforms.

It is also planning new projects about health, careers, lifestyle, cars and world news.

Kanwal said news must be trustworthy, especially when artificial intelligence can create polished but inaccurate material.

NDTV’s new message is “When It Really Matters.”

He hopes people will choose NDTV during elections, budgets and major breaking stories.

Key facts

Network leader: Rahul Kanwal is NDTV’s CEO and Editor-in-Chief.
New identity: NDTV’s larger network proposition is “NDTV – When It Really Matters.”
Digital strategy: Kanwal described NDTV as digital-first and said it is embracing the shift toward online news consumption.
Planned expansion: The proposed NDTV multiverse includes Lifeline, Launchpad, NDTV Good Times, NDTV Automate and NDTV World.
Global ambition: Kanwal said NDTV World is intended to become India’s media window to the rest of the world.
Editorial goal: Kanwal said he wants the network to listen to everyone and have its journalists, anchors, reporters and producers do their jobs well.
Trust test: Kanwal said audience behavior during elections, budgets and major breaking stories will show whether NDTV has earned trust.

NDTV · 2 weeks ago