2 weeks ago
NDTV 24x7 Becomes NDTV, Unveils 'When It Really Matters' Identity
NDTV is a famous news company in India.
It used to have a TV channel that played news all day and night, so people called it NDTV 24x7.
Today people watch news on many different things, like phones, computers, and TVs.
So the company decided to change its name to just NDTV.
It also got a brand-new look and logo.
The company's new motto is 'When It Really Matters.'
This means NDTV wants to help people know which stories truly deserve their attention.
The leaders of NDTV said the change carries on more than thirty years of trustworthy journalism.
The new look will appear on TV, the website, the app, and social media.
NDTV 24x7 has been renamed simply NDTV as part of a new brand identity.
The rebrand is anchored in the thought 'When It Really Matters'.
It reflects NDTV's evolution from a 24-hour television news channel into one news brand across screens and platforms.
CEO Rahul Kanwal said 24x7 now describes a medium, while NDTV describes the brand.
The new look will extend across NDTV's television, digital, and public engagement platforms in India and around the world.
- Who
- NDTV, led by CEO and Editor-in-Chief Rahul Kanwal and Managing Editor Shiv Aroor
- What
- NDTV 24x7 rebranded as NDTV with a new visual identity and the tagline 'When It Really Matters'
- Where
- New Delhi, India
- When
- Not specified in the article
- Why
- To reflect NDTV's evolution from a 24-hour TV channel to a multi-platform news brand and to guide journalism toward stories of genuine significance
Key facts
- Old Channel Name
- NDTV 24x7
- New Brand Name
- NDTV
- New Tagline
- 'When It Really Matters'
- CEO and Editor-in-Chief
- Rahul Kanwal
- Managing Editor
- Shiv Aroor
- Brand History
- More than three decades of journalism
- Scope of New Identity
- Television, digital platforms, journalism, and public engagement in India and worldwide
Quotes
Rahul Kanwal
CEO and Editor-in-Chief of NDTV
“At a time when news is often obscured by competing chaos, ‘When It Really Matters’ gives us a clear editorial compass. It is a reminder to separate what commands attention from what carries genuine significance.”
thehansindia.com
“When NDTV 24x7 was launched, 24x7 described something significant — the arrival of round‑the‑clock television news. Today, news is consumed everywhere and all the time.”
thehansindia.com
Sources
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