2 weeks ago
NDTV Unveils New Identity Built On Credible Journalism
NDTV is an Indian news organization that has worked for more than three decades.
On Independence Day, it showed a new logo and a new brand identity.
Its new message is “When It Really Matters.”
The channel called NDTV 24x7 is now simply called NDTV.
This is because people find news on televisions, phones, websites, apps and social media.
NDTV says its name should represent the whole brand, not only television news.
Many politicians, business leaders and other public figures congratulated the organization.
They praised its history of journalism and public trust.
Some also reminded NDTV that it must continue providing fair, credible and useful news.
NDTV unveiled a new logo and brand identity on Independence Day, centered on “When It Really Matters.”
The broadcaster renamed NDTV 24x7 as simply NDTV to reflect news consumption across television, websites, apps, social media and connected TV.
NDTV CEO and Editor-in-Chief Rahul Kanwal said “24x7” describes a medium, while “NDTV” describes the brand.
Politicians, business leaders, journalists and public figures praised NDTV’s decades-long record, credibility and public-interest journalism.
Some well-wishers also urged NDTV to uphold its legacy, with Kamal Nath calling for a more impartial and trustworthy news service.
- Who
- NDTV, led by CEO and Editor-in-Chief Rahul Kanwal, with messages from politicians, business leaders, journalists and other public figures.
- What
- NDTV unveiled a new logo and brand identity centered on “When It Really Matters,” while changing NDTV 24x7 to NDTV.
- Where
- India and the wider media platforms where NDTV reaches audiences.
- When
- Independence Day; the articles do not specify the year or exact date.
- Why
- To reflect how audiences now consume news across television, websites, apps, social media, connected TV and other platforms, while retaining NDTV’s journalistic legacy.
Supportive View
Calls For Continued Scrutiny
NDTV’s established reputation
Supportive View
Politicians and business leaders described NDTV as a credible, trusted and important part of India’s media landscape, citing its decades of journalism.
Calls For Continued Scrutiny
Kamal Nath urged NDTV to become a more impartial and trustworthy source, while Vir Sanghvi said the organization has a significant legacy and ideals to live up to.
Meaning of the rebrand
Supportive View
NDTV said dropping “24x7” recognizes that the brand now reaches audiences across television, digital services, social media and other platforms.
Calls For Continued Scrutiny
The change was welcomed, but public messages emphasized that the new identity should preserve the organization’s focus on facts, public interest, context and credible journalism.
Key facts
- New brand thought
- “When It Really Matters”
- Former name
- NDTV 24x7
- New name
- NDTV
- Announcement
- Independence Day
- Executive quoted
- Rahul Kanwal, CEO and Editor-in-Chief
- Journalistic legacy
- More than three decades
- Logo colors
- Faruk G Patel described the new logo as using a striking red-and-white palette, with red representing energy and dynamism and white reflecting clarity, credibility and trust.
Quotes
Union Minister Shivraj Singh Chouhan
Indian Union Minister of State for Home Affairs
“When NDTV 24x7 was launched, 24x7 described something significant - the arrival of round-the-clock television news. Today, news is consumed everywhere and all the time. In that world, 24x7 describes a medium. NDTV describes the brand. 'When It Really Matters' sharpens what we want that brand to stand for.”
NDTV
“Congratulations to @ndtv on the new chapter. NDTV has been an important part of India’s media landscape, with decades of journalistic credibility and a distinctive voice. A new identity, building on a strong legacy. Wishing the team the very best as NDTV continues to evolve.”
NDTV
Sources
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