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Bernstein Study Finds Blinkit Leads India’s Quick-Commerce Availability Race
Quick-commerce apps promise to bring items to people quickly.
But that promise is not much help if the item is out of stock.
Bernstein compared how often products were available on four apps.
Blinkit had the highest average, at 94.4%.
Flipkart Minutes came next, followed by Swiggy Instamart and Zepto.
Blinkit’s availability stayed around 94–95% during the study.
The other apps sometimes had bigger drops, with Swiggy Instamart and Zepto going below 80% at some times.
The study covered selected areas and times, so it does not tell us what availability is like everywhere in India.
Bernstein found Blinkit had the highest average in-stock rate, at 94.4%, among four quick-commerce platforms studied.
Flipkart Minutes ranked second at 88.7%, followed by Swiggy Instamart at 83.8% and Zepto at 82.5%.
Blinkit maintained availability of roughly 94–95% during the observation period, while Swiggy Instamart and Zepto sometimes fell below 80%.
The study examined at least three PIN codes each in Mumbai, Gurugram and Bengaluru.
The findings cover only the products, places and time slots studied and do not establish nationwide availability.
- Who
- Blinkit, Flipkart Minutes, Swiggy Instamart and Zepto were compared in Bernstein’s study.
- What
- Blinkit recorded the highest average product in-stock rate, at 94.4%.
- Where
- The study covered at least three PIN codes each in Mumbai, Gurugram and Bengaluru.
- When
- During the observation period; the article does not specify its dates.
- Why
- Product availability matters because quick delivery is less useful when an item customers want is out of stock.
Key facts
- Blinkit average in-stock rate
- 94.4%
- Flipkart Minutes average in-stock rate
- 88.7%
- Swiggy Instamart average in-stock rate
- 83.8%
- Zepto average in-stock rate
- 82.5%
- Study locations
- At least three PIN codes each in Mumbai, Gurugram and Bengaluru
- Study limitation
- Results reflect the products, cities and time slots included, not nationwide availability.
Sources
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