2 hrs ago
Tupperware Launches Festive Glassware Exclusively on Instamart
Tupperware has started a Diwali campaign called #HarDiwaliTupperwareWali.
Actor Dia Mirza appears in the campaign.
The company has also launched a new collection of drinking glasses called TUP Celebration Glassware.
Tupperware says the glasses can be used for parties, festive meals, and everyday occasions.
The collection is available through Instamart.
Tupperware says it wants to bring its products to a new generation of households.
Instamart says it wants customers to find more product choices through its Switch offering.
The announcement also mentions festive deals and discounts but does not give their details.
Tupperware has launched its #HarDiwaliTupperwareWali festive campaign featuring actor Dia Mirza.
The campaign introduces TUP Celebration Glassware, a collection designed for festive gatherings and everyday entertaining.
The glassware is available on Instamart, which the release describes as an exclusive availability channel.
Tupperware says the campaign connects its longstanding place in Indian households with the way people celebrate today.
Instamart says the launch is part of its Switch proposition and aims to make differentiated product choices easier to find.
- Who
- Tupperware, with Instamart as its retail partner; the campaign features actor Dia Mirza.
- What
- Tupperware launched its #HarDiwaliTupperwareWali campaign and TUP Celebration Glassware on Instamart.
- Where
- The announcement is datelined New Delhi, India; the collection is available on Instamart.
- When
- The announcement is dated October 10; it describes the launch as taking place during the festive season.
- Why
- Tupperware says it aims to bring its legacy to a new generation and offer contemporary glassware for celebrations and everyday entertaining.
Key facts
- Campaign
- #HarDiwaliTupperwareWali
- Featured actor
- Dia Mirza
- Product
- TUP Celebration Glassware
- Availability
- Instamart
- Tupperware India executive quoted
- Ankur Damani, Managing Director
- Instamart executive quoted
- Gautam Swaroop, Chief Business Officer
- Instamart scale stated in the release
- Available in more than 130 cities, with over 50,000 products
Quotes
Gautam Swaroop
Chief Business Officer of Instamart
“Tupperware has always been the OG of the Indian kitchen — a brand built on trust, innovation and reliability. With TUP Celebration Glassware, we are bringing that legacy into the way consumers live and celebrate today, with contemporary design, great value and the convenience they expect.”
theprint.in
“This festive season, we’re bringing Tupperware’s latest launches closer to customers on Instamart through our sellers. Tupperware has been part of Indian kitchens for generations, and its new glass range arrives just in time for gifting.”
theprint.in
Sources
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