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Amazon Now Hits $1 Billion, Targets 100 Cities by Diwali
Amazon Now is a service that delivers many products very quickly.
It has reached $1 billion in yearly sales when its recent performance is estimated across a full year.
The service is available in more than 60 Indian cities and towns.
Amazon plans to expand it to 100 cities by Diwali.
About 700,000 orders are placed through Amazon Now each day.
The average order is worth about Rs 540.
Customers can buy groceries, personal-care items, fashion, beauty products and home goods.
Other companies are also expanding their fast-delivery services, so the competition is growing.
Amazon Now recorded $1 billion in annualised gross sales in India over the past three months.
The service has expanded to more than 60 Indian cities and towns and plans to reach 100 by Diwali.
Amazon Now handles about 700,000 orders daily, with an average order value of approximately Rs 540.
The service delivers products through more than 750 micro-fulfilment and urban fulfilment centres.
Amazon Now faces growing competition from Blinkit, Zepto, Swiggy Instamart and Flipkart Minutes.
- Who
- Amazon and its Amazon Now service, led in the announcement by Amazon India country manager Samir Kumar.
- What
- Amazon Now reached $1 billion in annualised gross sales in India and plans to expand to 100 cities by Diwali.
- Where
- Across more than 60 Indian cities and towns, with expansion planned nationwide to 100 cities.
- When
- The milestone was measured over the past three months; the expansion target is for Diwali.
- Why
- Amazon is expanding to meet customer demand and compete in India’s rapidly growing quick-commerce market.
Key facts
- Annualised gross sales
- $1 billion in India over the past three months
- Current reach
- More than 60 Indian cities and towns
- Expansion target
- 100 cities by Diwali
- Daily orders
- Approximately 700,000
- Average order value
- Around Rs 540
- Market share
- 10% by orders and 14% by value
- Fulfilment network
- More than 750 micro-fulfilment and urban fulfilment centres
Quotes
Samir Kumar
Country manager of Amazon India
“We are on track to expand to 100 cities by Diwali, taking delivery-in-minutes from Gurdaspur and Hoshiarpur in the north to Vembayam and Alamcode in the south. Customers across the country can look forward to the widest selection delivered at the fastest speeds this festive season.”
rediff.com
“In a short period of time, Amazon Now has crossed $1 billion in annualised gross sales in India, making it the fastest-growing e-commerce business unit in Amazon India’s history.”
rediff.com
Sources
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