Business · Companies · 21 hrs ago
Apple reportedly cuts iPhone 18 Pro component orders by up to 20%
Apple has reportedly asked some suppliers to reduce component orders for the iPhone 18 Pro and iPhone 18 Pro Max.
The reported cuts are 15% to 20% below Apple’s original requests for October.
The phones went on sale on September 18, with starting prices of $1,199 for the Pro and $1,299 for the Pro Max, each $100 more than its predecessor.
Higher component costs and a wider shortage of memory chips have contributed to price increases across the smartphone industry.
Apple has also delayed the standard iPhone 18 and the next iPhone Air until a planned spring release, so those lower-priced models are not yet available.
Shorter delivery waits for the Pro models may point to weaker demand, though Apple’s launch schedule could also affect the figures.
Apple has not commented publicly, and it is not clear whether it will make further production cuts in November.
Apple reportedly cut October component orders for the iPhone 18 Pro and Pro Max by 15% to 20% from its original requests.
The reported cuts affect some suppliers and come amid weaker-than-expected demand for the premium models.
Sources link the slowdown to higher prices, while the delayed release of standard iPhone models may also affect demand.
Apple has not publicly commented on the reported cuts, and it is unclear whether it will reduce orders further in November.
- Who
- Apple and some of its component suppliers.
- What
- Apple reportedly reduced October component orders for the iPhone 18 Pro and Pro Max by 15% to 20%.
- When
- The reported cuts concern October orders; Apple reportedly became more cautious about shipments in early September.
- Where
- Not stated.
- Why
- Sources link the cuts to weaker demand and higher prices; the later release of standard iPhone models may also be a factor.
This story does not have two clearly opposing sides.
a lower demand in the second half than in the previous year, as all new models were introduced together then
simply too expensive for a smartphone
Apple reportedly became more cautious about shipments.
The iPhone 18 Pro and Pro Max went on sale.
Apple reportedly reduced component orders for both models by 15% to 20% from its original requests.
It remains unclear whether Apple will make further production adjustments.
- Order reduction
- 15% to 20% below Apple’s original October requests
- Models
- iPhone 18 Pro and iPhone 18 Pro Max
- US starting prices
- $1,199 for the Pro; $1,299 for the Pro Max
- Germany starting price
- €1,449 for the iPhone 18 Pro
- Foldable launch
- iPhone Duo rollout scheduled to begin October 23 across 70 countries and regions
Sources
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