Business · Companies · 5 hrs ago
Dawn Myers develops a tool to simplify curly-hair care
Dawn Myers founded Richualist to make caring for curly and textured hair easier.
Its Mint tool applies detangler, conditioner and gel while helping style hair in one stroke.
It warms the product before applying it and uses refillable pods.
Myers says the tool can reduce wash-and-style time from about 80 minutes to seven to 10 minutes.
She says less pulling on hair can reduce shedding and breakage by up to 70%.
Myers developed the product with engineering and manufacturing help from materials science company Dow.
She says hair tools have often focused on straightening textured hair, while the needs of people caring for natural curls have been overlooked.
Dawn Myers developed Mint, a tool designed to detangle, condition, apply gel and style curly hair in one stroke.
The tool uses refillable product pods and warming technology to heat products before application.
Myers said Mint can reduce wash-and-style time to seven to 10 minutes, from about an hour and 20 minutes for her own routine.
She said the product can reduce shedding and breakage by up to 70%.
Myers developed the tool through her company Richualist, with engineering and manufacturing guidance from Dow.
- Who
- Dawn Myers, founder of Richualist, developed the hair tool.
- What
- Mint helps detangle, condition, apply gel and style curly hair in one stroke.
- When
- Not stated. Myers said she began developing the idea around eight years before the interview.
- Where
- Not stated.
- Why
- Myers identified a lack of tools for caring for textured hair and wanted to make wash days easier.
This story does not have two clearly opposing sides.
We get that styling time down to about seven to 10 minutes
It’s a massive game changer for the customer really stressed out by wash day.
It’s really impossible to get hardware funded
There are no people who look like me in those R&D suites.
Myers said a curly-hair product pitch on Shark Tank prompted her to consider a new hair tool.
Myers sketched a business idea and assembled an early prototype using materials from Ace Hardware and CVS.
Myers developed Mint with Richualist and received engineering and manufacturing guidance from Dow.
- Product
- Mint
- Company
- Richualist
- Styling time
- Seven to 10 minutes, according to Myers
- Reported reduction in shedding and breakage
- Up to 70%
- Development partner
- Dow
Sources
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