Business · Companies · 2 days ago
Meta bans ByteDance ads across its platforms in seven countries
Meta has stopped ByteDance, the owner of TikTok, from advertising on Facebook, Instagram and its other platforms in seven countries.
The ban applies in the United States, Canada, Egypt, Indonesia, Japan, Thailand and Vietnam.
It also covers third-party advertisers running campaigns that link to TikTok or other ByteDance services in those markets.
Meta says it does not have to promote a competitor that could draw users away from its apps.
The move comes amid a wider dispute: TikTok has limited some links from its app to other social platforms, while Meta has urged TikTok and YouTube to adopt similar teen safety measures to its own.
In August, Meta agreed to new usage limits and overnight restrictions for young users of Facebook and Instagram as part of a settlement with US states worth up to $18 billion.
TikTok has not publicly responded to Meta’s safety campaign, but it reached a separate agreement with Alabama in September requiring new usage limits and stronger age checks in that state.
The sources do not say whether Meta’s advertising ban will be lifted.
Meta has banned ads from TikTok owner ByteDance on its platforms in seven countries.
The ban covers the United States, Canada, Egypt, Indonesia, Japan, Thailand and Vietnam.
It also applies to third-party campaigns linking to TikTok or other ByteDance services in those markets.
Meta said it did not have to promote a competitor seeking to draw users away from its apps.
The move comes amid a dispute over TikTok links and calls by Meta for rivals to adopt teen-safety measures.
- Who
- Meta and ByteDance, the owner of TikTok.
- What
- Meta banned ByteDance ads and paid marketing messages on its platforms. The ban also covers third-party campaigns linking to TikTok or other ByteDance services.
- When
- Meta said the ban took effect on Thursday, October 8, 2026.
- Where
- The United States, Canada, Egypt, Indonesia, Japan, Thailand and Vietnam.
- Why
- Meta said it did not have to run ads from a competitor seeking to pull users away from its apps. The move came amid growing rivalry and disagreement over platform links and teen-safety measures.
This story does not have two clearly opposing sides.
We don’t have to run ads from a competitor whose goal is to pull people off our apps.
Declining promotional services to a competitor is a normal business practice across industries.
We will continue to compete on product quality and user experience.
TikTok changed its app so users could not use dedicated Instagram links in their profiles, according to Bloomberg.
Meta began blocking ByteDance ads and paid marketing messages across its platforms in seven markets.
- Markets
- United States, Canada, Egypt, Indonesia, Japan, Thailand and Vietnam
- Third-party campaigns
- Also covered if they link to TikTok or other ByteDance services in the affected markets
- Meta spokesperson
- Chris Sgro
- Teen-safety settlement
- Meta agreed in August to a settlement of up to $18 billion with US states
- Alabama agreement
- TikTok agreed in September to introduce usage limits and strengthen age verification in the state
Sources
Meta proíbe anúncios do TikTok em suas plataformas nos EUA
Meta proíbe anúncios da dona do TikTok nos EUA, Japão, Canadá e outros países
Meta bans TikTok parent ByteDance from advertising on its apps in the US and six other countries
Meta bans TikTok ads from its platforms in tit-for-tat row
Meta starts ByteDance ad ban in 7 markets
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