Business · Companies · 7 hrs ago
Meta AI chief says memes helped make the company feel cool again
Alexandr Wang, Meta’s 29-year-old chief AI officer, said he used playful posts on X to draw attention to Muse, the company’s AI assistant.
He said the posts helped growth and were part of a wider effort to make Meta feel “cool again.”
Meta launched Muse on September 8, and it reached the top of Apple’s app store 10 days later, ahead of ChatGPT.
Meta says Muse can help with tasks such as research, online purchases and booking restaurant reservations.
The launch gave Meta a stronger foothold in AI after its Llama and Spark models struggled to find space alongside widely used products from OpenAI and Anthropic.
Muse also benefits from Meta’s large existing audiences on Instagram and Facebook.
No further steps were described.
Meta chief AI officer Alexandr Wang said his memes about the company’s AI assistant helped make Meta feel “cool again.”
He said the posts generated buzz and had an impact on growth.
Wang described the posts as part of a broader effort to make the company seem more culturally relevant.
Meta’s Muse app launched on September 8 and reached the top of Apple’s App Store 10 days later, surpassing ChatGPT.
Wang discussed the memes in a recent interview with podcaster David Senra.
- Who
- Alexandr Wang, Meta’s chief AI officer.
- What
- Wang said memes he posted about Meta’s Muse AI assistant helped generate buzz and support the company’s effort to feel “cool again.
- When
- He discussed the posts in a recent interview. Muse launched on September 8 and reached the top of Apple’s App Store 10 days later.
- Where
- Wang posted the memes on X.
- Why
- He said the posts served a broader goal of making Meta feel culturally relevant and had an impact on growth.
This story does not have two clearly opposing sides.
It actually made an impact on growth
Despite having like these incredible pieces of cultural software like Instagram and Facebook, historically, Meta was not cool
I remembered that the internet rewards risk
There were like a few tweets where I just didn't think that much about it and just said, 'Fuck it, post.'
Meta launched its Muse app.
Muse reached the top of Apple’s App Store, surpassing ChatGPT.
Wang discussed his memes and their effect on growth with podcaster David Senra.
- Age
- Wang was 29.
- Platform
- Wang posted memes on X.
- AI assistant
- Meta’s app is called Muse.
- Launch date
- September 8.
- App-store milestone
- Muse reached the top of Apple’s App Store 10 days after launch, surpassing ChatGPT.
Sources
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