Genomma Lab bought Teatrical from Sanborns in 2009

Sanborns began making Teatrical cream in 1928.

Carlos Slim’s Grupo Carso took control of Sanborns in 1985, so Teatrical became part of its business.

In 2009, Genomma Lab bought Teatrical along with two other brands for 300 million pesos.

The cream’s history shows how a familiar product can change owners as companies buy and sell brands.