Business · Companies · 2 days ago
LDV targets fleet buyers as South African sales grow
LDV is trying to win fleet customers who buy several vehicles, rather than relying on brand-loyal bakkie buyers.
The company says it sold more vehicles in the first half of 2026 than in all of 2025, but gave no sales totals.
Its South African range is currently diesel-only, while electric double cabs are being prepared for testing.
Electric vehicles could suit fleets that travel set routes each day, where they may not need the biggest batteries or longest range.
LDV South Africa is focusing on fleet buyers as its sales grow.
CEO Gerhard Moolman said first-half 2026 sales exceeded the full-year 2025 total.
The company expects to triple its 2025 sales volume by December, but gave no unit figures.
LDV now sells close to 10 vehicle nameplates in South Africa, compared with one when it launched locally in 2024.
Its range is currently diesel-only, while electric double cabs are being prepared for certification testing.
- Who
- LDV South Africa, led by CEO Gerhard Moolman, is targeting fleet buyers.
- What
- The company is seeking fleet sales as its South African sales grow and is preparing electric double cabs for certification testing.
- When
- Moolman took over in March. First-half 2026 sales exceeded the full-year 2025 total; the article was published on 9 October 2026.
- Where
- South Africa.
- Why
- Moolman is targeting fleet owners replacing vehicles and said one fleet customer ordered 50 units from an upcoming shipment.
This story does not have two clearly opposing sides.
What happened before is school fees
LDV launched in South Africa with the T60 double cab as its only model.
Gerhard Moolman took over as CEO after 23 years with Land Rover dealer groups.
LDV launched the T60 Utility single cab.
Sales exceeded LDV’s full-year 2025 total, Moolman said.
- Local launch
- 2024
- Dealers
- 30 countrywide
- Vehicle range
- Close to 10 nameplates
- T60 Utility 4×2 price
- R299 900
- T60 Utility 4×4 price
- R358 900
- Fleet order
- 50 units from the next shipment
Sources
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