Business · Companies · 12 hrs ago
BRI Named Indonesia’s Most Valuable Brand for Fourth Straight Year
Bank Rakyat Indonesia, or BRI, has again been ranked Indonesia’s most valuable brand.
Brand Finance valued its brand at $6.9 billion in its 2026 Indonesia 100 ranking, making this the fourth year in a row it has placed first.
A brand value is an estimate of the value associated with a company’s brand, not the value of the whole company.
The ranking lists 100 Indonesian brands with a combined value of $44.8 billion, and banks made up 45% of that total.
Brand Finance also gave BRI the country’s highest Sustainability Perceptions Value, at $328 million, reflecting how public views of its sustainability commitments contribute to its brand value.
BRI links its standing to its retail banking business, broad service network and role in expanding access to finance, and says it will continue to focus on service quality, financial inclusion, support for small businesses and responsible business practices.
BRI ranked as Indonesia’s most valuable brand for the fourth consecutive year in Brand Finance Indonesia 100 2026.
Brand Finance valued the bank’s brand at US$6.9 billion.
The report said Indonesia’s 100 most valuable brands had a combined value of US$44.8 billion, with banks accounting for 45%.
BRI also had Indonesia’s highest Sustainability Perceptions Value, at US$328 million.
BRI said its brand strength is built on customer trust, service quality and consistently delivering added value.
- Who
- PT Bank Rakyat Indonesia (Persero) Tbk, known as BRI.
- What
- It ranked first in Brand Finance Indonesia 100 2026, with a brand value of US$6.9 billion.
- When
- The ranking was reported on October 11, 2026.
- Where
- Indonesia.
- Why
- The articles cite BRI’s retail banking resilience, financing needs in micro, housing and consumer segments, broad service network and role in expanding financial inclusion.
This story does not have two clearly opposing sides.
Maintaining the position as Indonesia’s most valuable brand for four consecutive years is a very meaningful achievement for BRI.
For us, the strength of a brand is primarily built through customer trust, service quality, and the company’s ability to consistently provide added value.
For BRI, sustainability is not merely about meeting compliance requirements or ESG reporting, but part of a strategy to create long-term value.
This story does not have a timeline yet.
- Brand value
- US$6.9 billion
- Ranking
- First in Brand Finance Indonesia 100 2026
- Consecutive years at top
- Four
- Combined value of Indonesia’s top 100 brands
- US$44.8 billion
- Banking share of combined value
- 45%
- Sustainability Perceptions Value
- US$328 million
Sources
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