Health · Fitness & Nutrition · 1 day ago

Convenient formats are changing how Indians consume wellness products

Convenient formats are changing how Indians consume wellness products

Wellness products in India are increasingly sold as gummies, oils, shots and powders that need little preparation.

These formats are meant to fit into workdays, morning routines and travel.

Their taste, portability and ease of use may help people stick with a routine.

Younger consumers are also finding wellness products through digital platforms, social media and direct-to-consumer channels.

The market now includes functional foods, beverages, nutraceuticals and plant-based products, as well as conventional supplements.

Easy access does not replace the need to know what a product contains, why you are taking it and whether it is appropriate for you.

What people are saying

A gummy can be carried to work, an oil can become part of a personal care routine, and a ready-to-use shot removes the need for preparation
Avadhoot ChavanDirector, Rastafari Wellnessvia Hindustan Times
Will this help someone make a better decision today?
Tavishi DograDeputy Chief Content Producer, Health & Wellnessvia Hindustan Times

Sources

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