Business · Companies · 22 hrs ago
Tteok desserts draw shoppers as retailers expand sales in South Korea
Tteok, a Korean rice cake, is gaining attention as a dessert in South Korea.
At a pop-up in a Seoul department store, shoppers can try products from eight brands based in different parts of the country.
Some combine familiar tteok with newer flavors, including pizza toppings, matcha and chocolate.
Convenience stores are also selling rice-cake desserts, including yogurt-filled and pistachio-filled glutinous rice cakes.
Sales of frozen tteok have risen at major supermarket chains, as shoppers can take out only what they need.
The trend builds on interest in visiting well-known tteok shops, while pop-ups and convenience stores make the products easier to find.
Retailers now aim to turn that interest into repeat purchases.
Tteok desserts are drawing shoppers in South Korea as department stores, convenience chains and supermarkets expand their offerings.
Lotte Department Store’s Seoul pop-up features eight regional brands, up from five at last year’s event.
GS25 said its yogurt-filled tteok product ranked first in sales across its delivery and pickup services in September.
Convenience stores are adapting popular bakery and dessert ideas, including pizza toppings and pistachio cream, for tteok products.
Frozen tteok sales also rose at E-Mart and Lotte Mart.
- Who
- South Korean retailers, including Lotte Department Store, GS25, CU, E-Mart and Lotte Mart, are expanding tteok sales.
- What
- Tteok desserts are gaining popularity, with retailers selling new products and hosting a regional-brand pop-up.
- When
- The article was published on October 10, 2026. The pop-up runs through October 15.
- Where
- South Korea, including Lotte Department Store’s Jamsil branch in Seoul.
- Why
- Retailers are combining tteok’s chewy texture with popular flavors and making products easier to buy through department stores, convenience stores and frozen-food offerings.
This story does not have two clearly opposing sides.
No direct quotes in the coverage so far.
Lotte Department Store’s first nationwide tteok pop-up featured five brands and drew about 20,000 visitors.
GS25’s Han Jeong-seon yogurt-filled tteok ranked first in sales across its delivery and pickup services.
CU launched its pizza jeolpyeon product.
Lotte Department Store is holding a pop-up with eight regional tteok brands at its Jamsil branch.
GS25 plans to begin selling its pistachio-filled tteok in stores after advance reservations.
- Lotte pop-up brands
- 8, including 5 new participants
- Last year’s pop-up visitors
- About 20,000
- GS25 yogurt tteok sales
- 700,000 units cumulatively since launch
- CU pizza jeolpyeon price
- 3,800 won
- E-Mart frozen tteok sales
- Up 155% year over year from January 1 to September 17
- Lotte Mart frozen tteok sales
- Up more than 90% from March to August
Sources
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