Business · Companies · 1 hr ago
Samlip names actor Gong Myung as model and launches 20 winter bun products
South Korean food company Samlip has named actor Gong Myung as the new model for its Samlip Hoppang steamed buns.
The company is launching 20 products for the winter season.
It says the buns use a fermented rice-flour mixture with patented probiotics to make them softer and chewier.
The range includes new flavours such as kimchi taco, basil cheese and taro milk tea, as well as products made with the Samyang Buldak brand.
Samlip has also changed the filling in its kimchi bun from stir-fried kimchi to fresh kimchi.
A television campaign featuring Gong is due to begin rolling out in mid-October.
From October 17, Samlip also plans to present its baked goods and desserts at the SIAL Paris food fair.
Samlip named actor Gong Myung as the new model for its winter-season Samlip Hoppang products.
The company announced 20 new bun products.
The new lineup includes taco-inspired, basil-cheese, premium sweet and character collaboration varieties.
Samlip said it used a fermented rice-and-patent-probiotic ingredient to make this year’s buns softer and chewier.
- Who
- Samlip and actor Gong Myung.
- What
- Samlip named Gong Myung as its Hoppang model and announced 20 new products.
- When
- Announced on October 13, 2026. Campaign content is due to begin appearing in mid-October.
- Where
- Not stated.
- Why
- To promote Samlip Hoppang for the winter season.
This story does not have two clearly opposing sides.
Samlip announced Gong Myung as its new Hoppang model and said it would launch 20 new products.
Samlip said it would begin releasing campaign content, including television advertisements featuring Gong Myung.
Samlip was due to take part in the SIAL Paris 2026 food exhibition, showcasing K-bakery products and desserts.
- New products
- 20
- New model
- Actor Gong Myung
- Campaign slogan
- How many Hoppang this winter?
- New ingredient
- Fermented rice ingredient made with patented probiotics and rice flour
- Exhibition
- SIAL Paris 2026, beginning October 17
What people are saying
Through the new campaign, we will present a friendly brand experience unique to Samlip Hoppang.
Sources
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