Business · Companies · 1 hr ago
Lexus Korea launches eighth-generation ES with its first electric version
Lexus Korea has officially launched the new ES sedan in South Korea.
The model is now in its eighth generation and is a premium midsize sedan.
The ES has helped make hybrid sedans more widely available.
For the first time, the lineup now includes an electric version as well as hybrid versions.
The electric trim starts 1.3 million won below the hybrid trim, according to Lexus Korea.
The new ES starts at 71.6 million won.
Lexus Korea presented the launch in Seoul.
Lexus Korea officially launched the eighth-generation all-new ES, adding an electric version to the model line for the first time.
The new ES is a premium midsize sedan.
The electric trim starts at 71.6 million won, according to the headline.
Lexus Korea set the electric trim’s starting price 1.3 million won below the hybrid trim.
The launch event was held in Seoul on October 13.
- Who
- Lexus Korea.
- What
- It launched the eighth-generation all-new ES, including the model’s first electric version.
- When
- October 13, 2026.
- Where
- The Theatre of Light in Gwangjin District, Seoul.
- Why
- Lexus Korea said it was targeting the electric vehicle market.
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- Generation
- Eighth-generation all-new ES
- Starting price
- 71.6 million won
- Electric version
- First electric version in the ES line
- Price difference
- Electric trim starts 1.3 million won below the hybrid trim
- Launch venue
- Theatre of Light, Gwangjin District, Seoul










