Business · Companies · 23 hrs ago
Hyundai Motor Group marks six years under Chung as it pursues AI shift
Hyundai Motor Group Chairman Chung Eui-sun reaches six years in the role on October 14.
Since 2022, the group has ranked third in global vehicle sales, behind Toyota and Volkswagen, and kept that position through last year.
It has expanded electric and hybrid vehicle sales and is now aiming to become a provider of physical AI solutions, including robotics, autonomous driving and AI-powered factories.
The group plans to invest 125.2 trillion won in South Korea over five years and 9 trillion won in an AI and robotics hub in Saemangeum by 2029.
It is also investing in the United States and working with technology companies including Nvidia and Waymo.
The shift matters because it could change how the group makes vehicles and broaden its business beyond traditional car manufacturing.
Labor relations remain a challenge: Hyundai Motor workers went on a full strike this year after wage talks stalled, and the group still needs to turn its AI ambitions into business results.
Hyundai Motor Group has retained its position as the world’s third-largest automaker by sales for four consecutive years since reaching the top three in 2022.
Chair Chung Eui-sun marks six years as group chair on Oct. 14.
The group is expanding investment and partnerships in artificial intelligence, software, robotics and other future businesses.
Chung has said the group is pursuing a shift beyond traditional car manufacturing toward becoming a physical AI solutions company.
Labor cooperation and turning the physical AI vision into business results remain challenges for the group.
- Who
- Hyundai Motor Group and its chair, Chung Eui-sun.
- What
- The group is pursuing a shift toward physical AI solutions while marking six years under Chung’s leadership.
- When
- Chung’s sixth anniversary as chair is on Oct. 14, 2026.
- Where
- The group operates globally; its investment plans include projects in South Korea and the United States.
- Why
- The group aims to build on its global competitiveness and respond to shifts in the industry through investment in future technologies.
This story does not have two clearly opposing sides.
Hyundai Motor Group is expanding beyond the boundaries of traditional car manufacturing into autonomous driving, robotics and AI factories, and is pursuing a shift to a physical AI solutions company
Hyundai Motor Group established Motional to develop autonomous-driving technology.
The group acquired Boston Dynamics and began developing its robotics business.
The group entered the top three automakers worldwide by sales.
Chung said the group was pursuing a shift toward becoming a physical AI solutions company at an AI summit in San Francisco.
Chung is due to mark six years as group chair.
- Global sales ranking
- Third worldwide since 2022; held for four consecutive years through 2025
- South Korea investment plan
- 125.2 trillion won over five years, starting in 2026
- Saemangeum AI Valley
- Planned investment of 9 trillion won by 2029
- United States investment
- $26 billion in strategic investment
- Hyundai and Kia revenue
- Combined annual revenue exceeded 300 trillion won for the first time in 2025
Sources
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