Business · Energy & Commodities · 1 day ago
Pertamina Expands MyPertamina Programs at Indonesia Grand Prix
Pertamina used the 2026 Indonesia Grand Prix at the Mandalika circuit in Lombok, Indonesia, to promote its MyPertamina services.
The programs linked the brand and its products with activities for race visitors.
People could buy Pertamax Turbo, collect and exchange points for merchandise, play racing games and access promotions.
The app’s Promo & Loyalty Map connected users with partner businesses at the airport, around Mandalika and in Mataram.
An interactive zone at the circuit and themed fuel stations brought the event experience to other locations.
Pertamina also gave local businesses it supports a chance to show their products in the MyPertamina Lounge.
The company said it wants customers to keep using MyPertamina’s transactions, loyalty programs and other services after the event, but gave no specific next steps.
Pertamina Patra Niaga is expanding the MyPertamina ecosystem with interactive programs at the 2026 Pertamina Grand Prix of Indonesia.
The programs at Pertamina Mandalika International Circuit in Lombok connect brand experiences, product transactions, loyalty rewards and promotions for Pertamina-supported small businesses.
Visitors can use MyPertamina programs for Pertamax Turbo transactions, points and merchandise, racing games, and offers from partner businesses.
Pertamina says the programs aim to deepen customer engagement and build long-term loyalty beyond the event.
- Who
- PT Pertamina Patra Niaga, part of PT Pertamina (Persero), is running the programs.
- What
- It is expanding the MyPertamina ecosystem through interactive activities, transactions, loyalty programs and promotions.
- When
- During the 2026 Pertamina Grand Prix of Indonesia.
- Where
- Pertamina Mandalika International Circuit, Lombok, West Nusa Tenggara, Indonesia.
- Why
- Pertamina says it aims to connect consumers with its brand and products, strengthen engagement and build long-term customer loyalty.
This story does not have two clearly opposing sides.
We want consumers not only to see Pertamina's brand and products, but also to experience them, interact, make transactions, and gain benefits through the MyPertamina ecosystem.
For us, the Pertamina Grand Prix of Indonesia is not an endpoint, but a catalyst for building a longer relationship with consumers.
This story does not have a timeline yet.
- Event
- Pertamina Grand Prix of Indonesia 2026
- Venue
- Pertamina Mandalika International Circuit, Lombok, West Nusa Tenggara
- App ecosystem
- MyPertamina
- Product
- Pertamax Turbo
- Local businesses
- Pertamina-supported small businesses featured at MyPertamina Lounge
Sources
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