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Austrian businessman says India globalized while local hierarchies remain

Austrian businessman says India globalized while local hierarchies remain
‘India went global. Hierarchy stayed local’: Austrian businessman on how India’s market has changed · firstpost.com

Wolfgang Bergthaler has watched India change for 22 years.

He says India now uses digital payments and QR codes much more than before.

The country has also built more metros, airports, roads and railways.

Indian companies and investors are becoming stronger, so foreign companies no longer seem special just because they come from Europe.

People are spending more, shopping online and expecting very fast deliveries.

Bergthaler says Indians are also more confident about their own country and travel more around the world.

However, he worries that some people have poorer diets, unhealthy lifestyles and concerns about air, water and privacy.

He still believes India has made incredible progress overall.

Key facts

Observer
Wolfgang Bergthaler, founder of Austria-based WB5 GmbH
Period observed
22 years
Digital change
India shifted from a largely cash-driven economy to widespread QR-code payments
Digital systems cited
UPI, Aadhaar and DigiLocker
Business environment
India is a larger, more professional and more competitive market
Consumer trends
Greater spending, online shopping, rapid delivery and stock-market investing
Concerns raised
Diets, unhealthy lifestyles, clean air, water, privacy and short-form social media

Quotes

Wolfgang Bergthaler

Austrian business-development professional and founder of Austria-based WB5 GmbH

“India went global. Hierarchy stayed local, with traditional hierarchies remaining influential despite India’s global economic transformation.”
firstpost.com
“None of this means India is going backwards. Quite the opposite.”
firstpost.com

Sources

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