1 week ago

Mahindra Targets Global Pickup Exports With Lifestyler

Mahindra & Mahindra has designed a new pickup truck called the Lifestyler.

It will be sold in India as the Mahindra Scorpio Lifestyler starting in April 2027.

In other countries, it will be called the Mahindra Lifestyler.

The company wants to sell it in places such as South Africa, Australia, the Middle East and Latin America.

Mahindra may also try to enter more Southeast Asian markets.

The company says the pickup could be useful for camping, family trips and other outdoor activities.

Mahindra is also selling more electric SUVs than before.

Electric vehicles made up 12% of its SUV volume, and electric four-wheeler sales increased sharply last fiscal year.

Key facts

India launch: The Mahindra Scorpio Lifestyler is scheduled to enter the Indian market in April 2027.
Global name: The pickup will be sold as the Mahindra Lifestyler in global markets.
Potential export markets: South Africa, Australia, the Middle East, Latin America and potentially selected ASEAN markets.
Automotive exports: Exports increased to 41,030 vehicles in 2025-26 from 34,709 in the previous year, an 18.2% rise.
EV SUV penetration: Electric vehicles reached 12% of Mahindra’s total SUV volume over the stated period.
Electric four-wheeler sales: Sales rose to 57,472 vehicles in 2025-26 from 14,183 in the previous year.
Additional EV model: The BE 6 SPORTEQ was introduced and was scheduled to reach the market later in August 2026.

thehansindia.com · 1 week ago

thehindubusinessline.com · 1 week ago