11 hrs ago
Kudumbashree Onam Sales Generate Rs 44.89 Crore Turnover
Kudumbashree is a women-led group in Kerala that helps people earn money.
During the Onam season, it organised fairs, feasts and product sales.
These activities brought in Rs 44.89 crore.
This was more money than the previous year’s total.
Many small businesses and farmer groups took part.
Women farmers sold flowers and vegetables and earned Rs 10.07 crore.
Kudumbashree also sold food kits and products online.
The activities gave customers products and helped local entrepreneurs find more buyers.
Kudumbashree recorded Rs 44.89 crore in turnover through statewide Onam marketing initiatives from August 20 to 25.
The total was Rs 4.45 crore higher than the Rs 40.44 crore recorded during last year’s Onam sales.
Onam marketing fairs generated Rs 27.01 crore, while feasts brought Rs 2.64 crore and Onam kits generated Rs 5.17 crore.
Flower and vegetable sales under the Onakkani and Nirappolima initiatives earned women farmers Rs 10.07 crore.
The initiatives involved 43,613 micro-enterprise units, 27,509 farmer groups and fairs at state, district and CDS levels.
- Who
- Kudumbashree, its micro-enterprise units, farmer groups and women farmers.
- What
- Statewide Onam marketing initiatives generated Rs 44.89 crore in turnover.
- Where
- Across Kerala, including Alappuzha, 12 district locations and 1,952 Community Development Society-level fairs.
- When
- The initiatives were held from August 20 to 25; Kerala celebrated Thiruvonam on August 26.
- Why
- To sell products and services during Onam while creating better marketing and income opportunities for Kudumbashree entrepreneurs and farmers.
Key facts
- Total turnover
- Rs 44.89 crore
- Change from last year
- Rs 4.45 crore higher than the previous year’s Rs 40.44 crore
- Marketing fair revenue
- Rs 27.01 crore
- Onam feast revenue
- Rs 2.64 crore from 415 units
- Onam kit sales
- Rs 5.17 crore from 1,09,423 kits sold through 929 CDSs
- Flower and vegetable sales
- Rs 10.07 crore under the Onakkani and Nirappolima initiatives
- Participation
- 43,613 micro-enterprise units and 27,509 farmer groups participated in the fairs
Sources
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