7 hrs ago

Razorpay and OpenAI Bring ChatGPT Ads to Indian Brands

Razorpay partners with OpenAI to bring ChatGPT Ads to Indian brands: What it means for advertisers · livemint.com

Razorpay and OpenAI are working together to help Indian businesses advertise on ChatGPT.

Razorpay Engage will help brands prepare lists of their products and set up advertising campaigns.

It will also help them see how their campaigns are doing.

A software agent can help run campaigns, with Razorpay staff stepping in when needed.

The first group includes brands such as Tanishq, Fastrack, and Tata Neu.

People can ask ChatGPT for product ideas using their needs and budgets instead of only searching with keywords.

The companies say this kind of shopping discovery is growing.

OpenAI said advertisers in India could buy ChatGPT Ads through Ads Manager starting August 31, 2026.

Key facts

Partnership: Razorpay and OpenAI
Razorpay platform: Razorpay Engage
Announcement date: October 5, 2026
India Ads Manager availability: OpenAI said advertisers could purchase ChatGPT Ads directly through Ads Manager from August 31, 2026.
Initial brands: Fastrack, Traya, Tata Neu, Rivaah by Tanishq, Shaadi.com, Axis Max Life, Tanishq, Palmonas, and NMIMS
Campaign support: Catalogue readiness, product-feed preparation, campaign creation, management, and performance measurement
OpenAI revenue claim: OpenAI said ChatGPT Ads reached a $1 billion annualised revenue run rate in under 200 days.

livemint.com · 8 hrs ago