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OpenAI Partners With Sachin Tendulkar to Promote Everyday AI Use
Sachin Tendulkar has teamed up with OpenAI for a project about using AI in everyday life.
The partnership will show people in India ways to use ChatGPT.
In a campaign film, Tendulkar challenges ChatGPT to guess who he is in 10 questions.
He says his daughter first showed him ChatGPT while planning a family vacation.
Now he also uses it to prepare speeches and explore topics he is curious about.
OpenAI says AI can help people learn and take on different tasks.
But chatbots can make mistakes or use outdated information.
People should double-check important answers and keep private details to themselves.
Sachin Tendulkar and OpenAI have entered a multi-year partnership to show how people in India can use AI in daily life.
The campaign opened with a film in which Tendulkar asks ChatGPT to identify him within 10 questions.
Tendulkar says he uses ChatGPT to prepare speeches, explore car design and golf courses, and find dishes to cook.
OpenAI said India had more than 100 million weekly ChatGPT users in February, and usage had doubled over the past year.
The article advises users to check important AI-generated information and avoid sharing sensitive personal or financial details.
- Who
- OpenAI and Sachin Tendulkar.
- What
- A multi-year partnership to demonstrate how people in India can use ChatGPT and AI in everyday personal and professional life.
- Where
- India.
- When
- Announced in an article dated October 4, 2026.
- Why
- To help people understand and use AI in daily life and make it seem useful rather than intimidating.
Key facts
- Partnership
- Multi-year collaboration between OpenAI and Sachin Tendulkar.
- Campaign launch
- A film titled “Sachin Tendulkar Starts a New Innings with ChatGPT.”
- Film challenge
- Tendulkar challenges ChatGPT to guess who he is within 10 questions.
- ChatGPT use in India
- OpenAI said India had more than 100 million weekly ChatGPT users in February.
- Reported growth
- OpenAI said the number of people using ChatGPT in India doubled over the preceding year.
- Cricket partnership
- ChatGPT was named an Associate Partner for India's home cricket seasons by the BCCI in a deal running until March 2028.
- Usage cautions
- The article advises checking important answers and avoiding sharing sensitive personal or financial details.









