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Google Tests Flipkart Buy Button Inside Gemini Shopping

Google Tests Flipkart Buy Button Inside Gemini Shopping
Google Tests Flipkart Shopping in Gemini and AI Search Mode in India · thehansindia.com

Google is testing a new way to shop through its AI tools.

Some people can see Flipkart products with a “Buy” button in Gemini and AI Mode.

Pressing the button opens a Flipkart checkout without leaving the AI interface.

The test currently works for only a few users and products.

These products include smartphones, electronics, and phone accessories.

Google may offer the feature to more people in October.

This timing would be before India’s festive shopping season.

Amazon products appeared in the same test but did not have the direct-buy button.

Google has not explained exactly what technology Flipkart is using for the test.

Key facts

Trial availability
Limited users
Products included
Smartphones, electronics, and mobile accessories
Checkout experience
Flipkart-branded checkout inside the AI interface
Expected expansion
October, ahead of India’s festive shopping season
Other retailer comparison
Amazon listings appeared without the same direct-purchase option
Google investment in Flipkart
About $350 million in 2024 for a minority stake
Related Google initiative
Universal Commerce Protocol, an open standard for AI-assisted retail interactions

Quotes

Google spokesperson

A Google spokesperson cited in the report discussing the company’s product experiments

“constantly testing new features and experiences to help people discover and connect with businesses more easily.”
thehansindia.com

Sources

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