1 hr ago
PayU Launches Agent HQ for AI-Powered Merchant Commerce
PayU has created a tool called Agent HQ for businesses.
It helps smaller merchants appear in AI shopping tools such as ChatGPT and Claude.
Customers can also interact with businesses through WhatsApp.
Merchants can create AI assistants that answer questions and help after a purchase.
Other AI agents can follow up on payments, refunds and chargebacks.
The agents can study transaction information and suggest ways to find more customers.
Businesses can turn on these tools without complicated coding or integrations.
PayU says merchants can choose what each agent does and monitor its work.
PayU launched Agent HQ to help Indian merchants sell through ChatGPT, Claude and WhatsApp.
The platform lets businesses make products and services discoverable and transactable through AI-led shopping journeys.
Merchants can create custom AI assistants for websites, apps, customer interactions and post-purchase support.
Agents can automate transaction follow-ups, chargeback reconciliation, refund escalations and settlement-related tasks.
PayU said Agent HQ uses a no-code model and is available through its existing merchant dashboard.
- Who
- PayU and the merchants using its Agent HQ platform, including Policybazaar, Daily Objects and Pinq Polka.
- What
- PayU launched Agent HQ, an AI agent platform for merchant discovery, sales and operational tasks.
- Where
- The platform is aimed at Indian merchants and operates through PayU’s merchant dashboard, websites, applications and WhatsApp.
- When
- The article does not specify when the platform was launched.
- Why
- PayU said the platform is intended to help small and medium-sized businesses participate in AI-led commerce and automate merchant operations.
Key facts
- Platform
- Agent HQ
- AI channels
- ChatGPT, Claude and WhatsApp
- Merchant network
- More than 4.5 lakh merchants
- Shoppers supported
- More than 700 million shoppers
- Transaction volume
- About Rs 7,800 billion
- Integration model
- No-code and zero-integration through PayU’s existing merchant dashboard
- Example users
- Policybazaar, Daily Objects and Pinq Polka
Sources
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