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Festive Clay Crafts Sustain Women’s Livelihoods Amid Economic Challenges

Festive Clay Crafts Sustain Women’s Livelihoods Amid Economic Challenges
The festive economy: Clay, craft, and women’s livelihoods · indianexpress.com

Soniya and Sharda make and sell clay items for festivals in Delhi.

They sell lamps, pots and statues of gods and goddesses.

Soniya makes some statues by hand, while Sharda often buys them from wholesale markets.

Their work gets busy during the festival season, but it does not bring much money to save.

They also worry that items left unsold are hard to store.

The sisters have limited access to the internet, so they often learn about designs through newspapers, television or pictures.

They are not part of a group that could support their work.

The article says government-backed urban livelihood groups might help artisans like them.

Key facts

Products
Clay lamps, small pots, pots for growing jwaare, Durga idols, clay toys and other festival idols.
Idol prices
Rs 250 to Rs 500, depending on size.
Season
Preparation begins after the monsoon and continues until around Diwali.
Selling route
The sisters travel from Govindpuri, near Kalkaji, to Patparganj by autorickshaw.
Materials and production
Soniya uses moulds and a clay paste called kaai; painting and decoration are done by hand.
Challenges
Limited internet access, little savings and difficulty storing unsold inventory.
Potential support
The article proposes urban livelihood groups under DAY-NULM.

Quotes

Sharda

Potter and idol seller who travels to markets with her sister.

“Instagram humare paas nahi hai. Na internet hai. Husband kabhi-kabhi naye design ka photo laa dete hain. Hum aaj bhi newspaper ya magazine se cut-out lekar ya TV dekh kar hi naye design bana paate hain. Kabhi koi order aa jaaye toh woh humein bata dete hain ki unhe kaun se rang chahiye. Kolkata se design le aate hain.”
indianexpress.com
“Iske alawa humein kuch nahi aata. Ration-paani bhi roz kharidte hain. Aaj tak 10 kilo atta nahi kharida humne. Roz kharidke roz khaate hain. I do want to have my own shop one day.”
indianexpress.com

Sources

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