52 mins ago
Araku Coffee Push Targets Global Markets and Farmer Income
Araku coffee is grown by tribal farmers in the Araku region.
The Girijan Cooperative Corporation wants more people around the world to know about it.
Officials believe this could help farmers earn more money.
They are promoting the coffee because of its special flavor and quality.
Araku coffee has already been displayed in places such as Paris and Davos.
Prime Minister Narendra Modi also spoke about it on ‘Mann Ki Baat.’
Officials said that mention helped make the coffee better known in India.
Government leaders are supporting efforts to take Araku coffee to more international markets.
Girijan Cooperative Corporation is intensifying efforts to promote Araku coffee in international markets.
The initiative aims to increase recognition of coffee cultivated by tribal farmers and improve their income.
GCC chairman Kidari Sravan Kumar said Chief Minister Nara Chandrababu Naidu supports the international promotion effort.
Araku coffee has been showcased in international destinations including Paris and Davos.
Prime Minister Narendra Modi’s mention of Araku coffee on ‘Mann Ki Baat’ helped raise its recognition across India.
- Who
- The Girijan Cooperative Corporation, chaired by Kidari Sravan Kumar, along with government leaders and tribal coffee farmers.
- What
- Efforts are being intensified to promote Araku coffee internationally and improve farmers’ income.
- Where
- The programme was held in Visakhapatnam; Araku coffee has also been showcased in Paris and Davos.
- When
- The announcement was made on Thursday during a programme marking International Coffee Day.
- Why
- To increase global recognition of Araku coffee and improve the earnings of tribal farmers who cultivate it.
Key facts
- Promoting organization
- Girijan Cooperative Corporation (GCC)
- GCC chairman
- Kidari Sravan Kumar
- Product
- Araku coffee
- Producers
- Tribal farmers from the Araku region
- International destinations
- Paris and Davos
- National recognition
- Prime Minister Narendra Modi mentioned Araku coffee on ‘Mann Ki Baat’
- Stated goal
- Expand international presence and improve farmers’ income
Sources
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